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T
TotalEnergies
Market Manager - Railroad
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Based on Massachusetts data
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What they do
A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$140,200 / year median in Massachusetts
+1% projected growth
Job Description
Market Manager - Railroad TotalEnergies - 3.9 Hopkinton, MA Job Details 18 hours ago Qualifications Stakeholder management Full Job Description Activités Typical responsibilities include: Owns and drives the commercial-related activities for the North American Rail, passenger, and freight Rail market segment. Provides commercial CTQ's for New Product Introductions with extensive voice of the customer. Develop strategies and tactics to enable profitable, double-digit sales growth. Supports the sales team in developing appropriate sales channels and account strategies Identifies market and competitive trends and provides extensive VOC to develop successful business strategies Develop specific selling strategies to assist the extended sales team in maintaining and winning new business Tracks and benchmarks global competitors- technology, product portfolio, pricing, and marketing/sales strategies Establish and maintain relationships and leverage with each key customer (existing and new) Sits on industry-related committees Leads the execution of marketing tactics, including trade shows, customer seminars, white papers, web content, customer presentations, customer proposals, digital content, and marketing communications.