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Southern Glazer’s Beverage Company
Brand Development Manager- Beer
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Based on Massachusetts data
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What they do
A Brand Manager manages and coordinates marketing activities for a single brand within a company's portfolio. Works within larger marketing team. Monitors demand for the brand. Identifies potential new customers; develops strategies for increasing sales or market share.
$149,050 / year median in Massachusetts
-0% projected decline
Job Description
Brand Development Manager
- Beer Southern Glazer's Beverage Company
- 3.6 Norton, MA Job Details $60,000
- $75,000 a year 1 day ago Benefits Paid holidays Disability insurance Health insurance Dental insurance Paid time off Employee assistance program Vision insurance Life insurance Qualifications Term negotiation Spreadsheets Driver's License Hospitality industry experience Productivity software Full Job Description Brand Development Manager Beer
MA Territory Company Overview:
Southern Glazer's Beverage Company of Massachusetts and Rhode Island is part of Southern Glazer's Wine & Spirits, the world's pre-eminent distributor of beverage alcohol, proudly a multi-generational, family-owned company with operations in 47 states plus the District of Columbia, the Caribbean, and Canada. We offer an array of careers focused on delivering a captivating and rewarding experience. We challenge our colleagues every step of the way and provide them with tools to grow, succeed and accomplish their personal and professional goals. Together, we can deliver the highest quality service to each of our customers and put you on the career path you've been looking for.Position Summary:
Responsible for achieving customer objectives, Key Performance Indicators, and targets by implementing strategies and tactics to increase sales and brand awareness in a manner that will achieve profitable long-term growth.Essential Duties:
Sell to accounts in trade channels including On and Off-Premise, regional, and national customers Is present in the field to drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, and sales managers within the wholesaler markets Participate in all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account Implementation and execution of programs within assigned accounts to ensure product pricing, promotion, cold box standards and display activation Regularly interact with field management and sales representatives for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives Develop key account relationships that deliver measurable results Work with assigned teams to deliver monthly goals (work-withs, product training samples, etc.) Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., Beer dinners, product launches, and tastings) Perform other job-related duties as assignedEducation/Experience:
Bachelor's Degree or an equivalent combination of education and experience 3-5 years of industry related sales experience within the distribution, hospitality or supplier community Strong knowledge of beer, Cicerone or similar certifications preferred Valid motor vehicle operator's license and ability to obtain and maintain auto liability insurance by State laws Must be at least 21 years of agePreferred Qualifications:
Comprehensive understanding of beer category to include style and type differentiation, package and draft sales, product/food pairing techniques, basic production, and service Ability to adapt and can assist a variety of internal customer groups and varying personality types Must have strong negotiation skills; demonstrate an entrepreneurial spirit Ability to create and sell innovative ideas Goal oriented, focused, and assertive individual who needs a little direction or supervision Ability to work flexible hours which include early morning evenings, and weekends Ability to work overnight travel as required Ability to participate in business meetings, company initiatives and events upon request Proficient at calculating retail margin and markup concepts, percentages, and reviewing comparative sales data for analysis Stay apprised of federal, state and local laws affecting the beverage/alcohol industry within account responsibility Must demonstrate intermediate to advanced level of proficiency within Microsoft Office and Excel applicationsCompensation:
Southern Glazer's offers a competitive compensation package with expected annual total earnings between $60,000- $75,000/year including incentives.