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Rose International
Senior Content Marketing Strategy Manager Retail Media
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Job Description
Required Education
- Bachelor's Degree Preferred Education
- Bachelor's degree in Business, Marketing, Strategic Communications, or related fieldRequired Qualifications / Skills / Experience
- 5-7 years of experience in Content Marketing, Brand Marketing, Communications, Editorial Strategy, or related field
- Experience developing and owning content strategy across multiple channels
- Experience managing editorial calendars and content planning processes
- Strong understanding of retail media, commerce media, digital advertising, adtech, media, or related industries
- Exceptional writing, editing, and storytelling skills
- Experience creating thought leadership and industry-focused content
- Ability to translate complex business and technology concepts into compelling content
- Experience collaborating across cross-functional teams
- Strong project management and organizational skills
- Experience establishing KPIs and measuring content performance
- Ability to work in a matrixed organization
- Strong presentation and stakeholder management skillsPreferred Qualifications / Skills / Experience
- 2+ years of experience within Retail Media, Commerce Media, AdTech, Digital Media, Agency, or B2B Marketing environments
- Experience developing thought leadership programs
- Experience supporting earned media initiatives
- Experience partnering with PR and Communications teams
- Experience managing external agencies
- Experience with Product Marketing
- Experience supporting Digital Media platforms
- Experience managing executive social media programs
- Experience supporting executive thought leadership initiatives
- Experience with website redesigns and website content strategy
- Experience using LinkedIn
- Experience using Marketo
- Experience using Adobe AnalyticsSenior Content Marketing Strategy Manager - Retail Media Overview
- Lead the content marketing strategy across owned, earned, and paid channels
- Own editorial direction, content pillars, messaging frameworks, and content planning
- Manage content strategy supporting brand awareness, thought leadership, and audience engagement
- Create and manage annual and quarterly editorial calendars
- Translate consumer insights, product innovation, industry trends, and business priorities into compelling content
- Partner with internal stakeholders and external agencies to develop high-impact content programs
- Drive thought leadership initiatives through articles, executive content, newsletters, websites, social media, and earned media opportunities
- Establish content governance processes and publication workflows
- Track content performance, engagement metrics, and KPIs
- Identify opportunities to strengthen market positioning and industry presence
- Support strategic marketing initiatives through storytelling and content development
- Deliver actionable recommendations based on performance data and industry trendsJob Duties
- Develop and execute enterprise content marketing strategy
- Own editorial planning and content governance processes
- Establish content pillars and messaging frameworks
- Build and maintain annual and quarterly content calendars
- Create thought leadership content programs
- Develop content for websites, newsletters, social media, and earned media
- Identify opportunities to leverage insights, data, partnerships, and customer success stories
- Partner with PR and communications teams on media opportunities
- Manage agency relationships and creative partners
- Establish content performance metrics and KPIs
- Analyze engagement and performance trends
- Monitor competitive activity and industry developments
- Develop executive thought leadership content
- Support website content strategy initiatives
- Present recommendations and strategic insights to leadership
- Only those lawfully authorized to work in the designated country associated with the position will be considered.
- Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.