About RAE RAE Aesthetic is one of Maryland's premier aesthetic medical practices with locations in Columbia and Frederick. Our practice combines medical excellence with luxury patient experiences, industry-leading technology, education, and a strong culture. We're growing rapidly and investing heavily in building an elite leadership team capable of scaling the organization over the next decade. What You'll Own The Marketing Director will own the entire marketing function.

Responsibilities include:

Strategic Leadership Develop and execute annual marketing strategy Build marketing roadmap aligned with company growth goals Establish department priorities and KPIs Build systems that scale with the organization Manage marketing budget and ROI Brand Leadership Protect and evolve the RAE brand Ensure consistency across every customer touchpoint Maintain premium positioning Develop messaging standards Lead creative direction Digital Marketing Own performance across: Website SEO Google Business Email marketing SMS marketing Paid Meta advertising Google Ads Analytics Reputation management Patient Growth Design programs that increase: New patient acquisition Patient retention Membership growth Average patient spend Referral generation Online reviews Content & Social Media Provide strategic leadership for: Social media Photography Video Educational content Provider branding Campaign planning Content calendar

Events & Community Lead:

Practice events Launch campaigns Community partnerships Provider education events Patient appreciation events Referral events Leadership Build and lead the marketing department by: Coaching current team members Hiring additional talent when needed Managing outside vendors and agencies Creating accountability Developing SOPs and workflows Data & Reporting Create dashboards that track: Lead generation Conversion rates Marketing ROI Campaign performance Membership growth Revenue attribution Website analytics Social engagement

What We're Looking For Required:

8+ years of marketing experience 3+ years leading marketing teams Experience building marketing strategy—not simply executing tasks Strong digital marketing expertise Excellent project management skills Experience managing vendors and agencies Analytical mindset with strong reporting skills Outstanding written and verbal communication

Preferred:

Medical aesthetics Cosmetic dermatology Plastic surgery Luxury retail Hospitality Premium consumer brands Membership businesses The Ideal Candidate You are someone who: Takes ownership without being asked Makes decisions confidently using data Builds processes instead of creating dependency Thinks strategically while executing tactically Can balance creativity with business performance Is highly organized Thrives in a fast-paced entrepreneurial environment Wants to build something rather than maintain the status quo Why Join RAE You'll have the opportunity to build the marketing function from the ground up at one of the region's fastest-growing aesthetic practices. You'll work alongside a leadership team committed to innovation, exceptional patient experiences, and long-term growth. Your ideas will be heard, your expertise will be trusted, and your work will directly influence the future of the organization.

Pay:

$85,000.00 - $110,000.00 per year

Benefits:

Dental insurance Employee discount Health insurance Paid time off Professional development assistance Vision insurance

Work Location:

In person