Overview We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. In this dynamic role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to drive engagement and growth. Your passion for digital marketing, combined with your creative flair and analytical mindset, will help us connect authentically with our audience and achieve measurable results. This paid position offers an exciting opportunity to shape our online voice and make a lasting impact in a fast-paced environment. Duties Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and audience engagement. Create, curate, and manage engaging content including graphics, videos, photography, blog posts, and multimedia assets using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite. Monitor social media channels using tools like Hootsuite and Buffer to schedule posts, track interactions, and respond promptly to comments or inquiries. Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities to inform content creation and campaign adjustments. Implement targeted advertising campaigns on Facebook Advertising and other platforms to boost visibility and drive conversions. Analyze digital marketing performance using Google Analytics, web analytics tools, and social media analytics to measure KPIs such as reach, engagement rates, conversions, and ROI. Collaborate with cross-functional teams including public relations, sales, and customer service to ensure consistent branding and messaging across all channels. Requirements Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns. Proficiency in media editing tools such as Adobe Photoshop, Adobe Illustrator, video editing software, and media performance analytics platforms. Deep understanding of social media platforms' algorithms, best practices for content creation, social media content marketing strategies, and social media communication techniques. Knowledge of SEO principles, keyword research methods, web analytics (Google Analytics), and marketing online analytics to optimize campaign performance. Familiarity with social listening tools like Hootsuite or Buffer for monitoring brand reputation and industry trends. Strong graphic design skills combined with an eye for branding consistency; experience with photography is a plus. Excellent written communication skills with the ability to proofread content for clarity and accuracy. Ability to analyze data from various sources to assess campaign effectiveness using media editing tools and marketing analytics platforms. A proactive attitude with excellent relationship management skills to foster collaborations internally and externally in the digital space. Join us if you're passionate about leveraging the power of social media to tell compelling stories that resonate! This role offers a vibrant environment where your creativity meets strategic thinking—helping us grow our brand while advancing your career in digital marketing!

Pay:

$42,000.00 - $61,759.51 per year

Benefits:

Employee discount Paid time off Professional development assistance

Work Location:

In person