A Field Marketing Manager manages and coordinates marketing activities for a company through on-site, face-to-face interaction with consumers. May work with franchise holders to ensure brand is correctly represented. Identifies potential new customers; develops strategies for increasing sales or market share.
1st Phorm is a rapidly growing fitness and lifestyle company. We offer a fast-paced, competitive work environment, that provides an opportunity to grow your career like no other place in the world. 1st Phorm represents more than just a supplement company. It's a movement to help real people get real and long term results. A movement to change the way people behave toward each other. It's working to do the best you can and do the right thing ... even if it may not be the quickest or easiest way to get there.
OUR CORE VALUES LOYALTY. GO THE EXTRA MILE. STAY HUMBLE. BE DISCIPLINED. ACCEPT RESPONSIBILITY. TAKE INITIATIVE. LEAD BY EXAMPLE. BUILD POSITIVE & FUN RELATIONSHIPS. ALWAYS BE LEARNING. BE SELFLESS. BE ENTHUSIASTIC. BELIEVE. WHY THIS ROLE
This is the leadership seat for 1st Phorm's national field marketing function. You'll own the Street Team, the field marketing budget, and the strategy behind how we show up in grassroots, retail, and event spaces across the country at a moment when the brand is expanding aggressively across Better For You (BFY) and Phorm Energy. This role has a clear growth trajectory within the Events & Activations team and significant autonomy to build, test, and scale new field marketing approaches.
POSITION OVERVIEW
The Field Marketing Manager is responsible for leading and scaling 1st Phorm's field marketing operations across grassroots, retail, and event activations nationwide. This role ensures our field team operates at a high level of execution, professionalism, and measurable performance while driving brand growth, retail velocity, and consumer acquisition in-market. The Field Marketing Manager will oversee street team leadership, budget management, scheduling, grassroots strategy, guerrilla marketing innovation, and field-level ROI tracking ensuring every activation supports broader company growth objectives. This role is both strategic and hands-on.
CORE RESPONSIBILITIES
Field Team Leadership & Performance Management Directly manage the 1st Phorm Street Team Lead weekly field marketing team meetings Establish clear performance expectations and KPIs Conduct ongoing coaching, training, and accountability check-ins Ensure high-level execution standards across all activations Maintain strong team morale, communication, and discipline across a distributed, multi-market team Develop future field leaders and succession planning Event & Activation Execution Oversight Oversee planning and execution of: Grassroots activations Retail samplings Regional events Trade shows Guerrilla marketing initiatives Ensure all activations are: On-brand On-budget Logistically sound Measurable Review and approve event briefs, run-of-shows, and staffing plans Step into key events as on-site lead when required Budget Ownership & Financial Discipline Own and manage the national field marketing budget Track spend vs. forecast monthly Approve field expenses and travel Identify cost efficiencies without sacrificing impact Provide budget reporting to Director of Events Ensure strong ROI alignment across all field initiatives Scheduling & Logistics Management Ensure adequate staffing for all field events Prevent schedule conflicts and overextension Maintain activation coverage across priority markets Market Opportunity Development Identify and bring new event opportunities to the table Source grassroots and regional events aligned with: Fitness College Motorsports First Responder communities Evaluate opportunities based on: Sampling Reach Cost Audience alignment Sampling rights Data capture potential Retail proximity Present structured opportunity briefs for leadership approval Guerrilla Marketing & Growth Innovation Develop and execute creative, high-impact, low-cost guerrilla marketing tactics Identify unconventional ways to: Drive product trial Capture emails/SMS Create organic content Generate local buzz Pilot new activation concepts and measure results Continuously test and iterate new in-market growth strategies Retail & Velocity Support Align field efforts with retail growth priorities Ensure field activations are strategically placed near retail partners Support velocity-building initiatives (store competitions, samplings, etc.) Track and report on retail lift tied to activations Reporting & KPI Tracking Track and report on: Samples distributed Emails/SMS captured Retail lift (where applicable) Cost per activation Cost per lead Impressions & engagement Deliver concise weekly updates Participate in bi-monthly performance reviews Ensure field data is properly documented and measurable Cross-Functional Collaboration a.
Work closely with:
Media/creative team BFY team Student Marketer program Legionnaire program Operations & Logistics Ensure brand consistency across all field touchpoints Provide creative briefs for field assets and signage Communicate clearly across departments Brand Representation & Culture Represent 1st Phorm with professionalism and integrity Maintain high appearance and conduct standards for the team Protect brand image at all events Lead with intensity, ownership, and accountability Key Performance Indicators (KPIs) Samples Distributed Cost per sample distributed Data capture On site sales Budget adherence Retail velocity impact
QUALIFICATIONS
5+ years experience in field marketing, event marketing, or brand activations, including at least 2+ years managing a distributed or multi-market field team Experience in field marketing or brand activation within CPG, supplements, beverage, or fitness industries strongly preferred with competitor brand experience being a plus Proven leadership and team management experience, including managing remote or geographically dispersed teams Strong budgeting and financial oversight skills; experience owning a six-figure+ annual budget preferred Ability to travel frequently (75%+) Highly organized and detail-oriented Creative thinker with execution discipline Strong communication and presentation skills Data-driven decision maker Self-starter with ownership mindset
IDEAL CANDIDATE TRAITS
Operates like a business owner Obsessed with execution quality Competitive and performance-driven Creative but structured Calm under pressure Solution-oriented High energy with high standards
BENEFITS
Health, dental, and vision insurance Paid time off 401(k) Paid maternity and parental leave Employee discount Access to the on-site gym and company amenities Professional development and educational resources Company events, community initiatives, and team activities
WORK LOCATION
On-site at our 1st Phorm Headquarters location in Fenton, MO
