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Lighting Industry Marketing & Trade Show Manager
Career Insights for Event Marketing Manager
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Scorecard
Based on Michigan data
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What they do
An Event Marketing Manager manages the complete process of an event including planning stage, running the actual event itself and the post-event evaluation. Manages operational and administrative functions to ensure event is delivered efficiently. Ensures event is in line with company's overall marketing strategy and attracts target audience.
$131,038 / year median in Michigan
+7% projected growth
Job Description
About the Role
NETWORK LIGHTING CONTROL INC
(SAMARAUSA)is looking for an experienced and highly motivated Lighting Industry Marketing & Trade Show Manager to lead our U.S. and international exhibition, industry marketing, and brand-development strategy. Our objective is to establish
SAMARAUSA
as a widely recognized commercial lighting and intelligent lighting-control brand. The person selected for this position will take ownership of our exhibition program and help expand our presence among distributors, electrical contractors, lighting designers, architects, engineers, specifiers, utilities, and other industry professionals. Key Responsibilities Plan and manage SAMARAUSA's participation in major lighting exhibitions in the U.S. and internationally. Coordinate events such as Light
+ Intelligent Building North America, LEDucation, Dallas lighting events, Dubai Light
+ Intelligent Building Middle East, and other strategic exhibitions. Research exhibitions and recommend which events
SAMARAUSA
should attend. Handle exhibitor applications, booth selection, budgeting, booth design, shipping, product displays, travel coordination, marketing materials, and event schedules. Develop relationships with organizations such as IES and NAILD. Manage SAMARAUSA's presence on specification and architectural platforms such as Dodge Sweets, ARCAT, and CADdetails. Develop relationships with lighting-industry media and publications. Coordinate product launches and promotional campaigns around exhibitions. Work with SAMARAUSA's sales, engineering, product, and marketing teams. Generate and follow up with distributor, contractor, specifier, and project leads from exhibitions. Track exhibition expenses, leads, opportunities, and ROI. Develop an annual U.S. and international lighting-industry marketing calendar. Preferred Qualifications We are especially interested in candidates with previous experience in commercial lighting, LED lighting, electrical products, lighting controls, architectural lighting, electrical distribution, building technology, or related industries. Experience managing trade shows or industry exhibitions is strongly preferred. Candidates should have strong project-management and communication skills and be comfortable traveling throughout the U.S. and internationally when required. Ideal Candidate We want someone who can take ownership of this program, not simply assist with individual events. The right person should understand how to use exhibitions, industry organizations, specification platforms, media, and distributor relationships to build a lighting brand. About
SAMARAUSA SAMARAUSA
is focused on commercial LED lighting, intelligent lighting controls, sensors, smart-building technologies, solar solutions, and innovative lighting products. We are building our presence throughout the United States and expanding into international markets. www.samarausa.com
Pay:
$25.73 - $35.00 per hour Expected hours: No less than 30.0 per week
Benefits:
Paid time off
Work Location:
In person
Benefits
- Paid Time Off (PTO)
- Dental Insurance