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Radisson Plaza Hotel

Director of Event Technology (Audio/Visual)

Career Insights for Event Marketing Manager

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What they do

An Event Marketing Manager manages the complete process of an event including planning stage, running the actual event itself and the post-event evaluation. Manages operational and administrative functions to ensure event is delivered efficiently. Ensures event is in line with company's overall marketing strategy and attracts target audience.

$131,038 / year median in Michigan

+7% projected growth

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Job Description

Job Description Role Summary The Director of Audio Visual Technology leads the strategy, implementation, and ongoing optimization of all event-related technology across Greenleaf Hospitality Group, including the Kalamazoo Event Center, Kalamazoo Country Club, Radisson Plaza Hotel, and Wings Event Center. This role ensures that technology elevates guest experience, drives operational efficiency, and supports world-class live events, meetings, conferences, and community experiences. This leader blends strategic vision, technical expertise, and operational excellence to create seamless, innovative, and reliable event technology environments. Key Responsibilities Strategic Leadership & Vision Develop and lead the long-term event technology vision and roadmap across all GHG venues. Establish technology standards, best practices, and system consistency. Partner with executive leadership, marketing, sales, operations, and events teams to align technology investments with business goals. Lead innovation initiatives to enhance guest experience and event production capabilities. Systems & Infrastructure Oversee design, implementation, and maintenance of: Audio, video, lighting, broadcast, streaming, digital signage, and event IT systems. Manage system integrations across venues and platforms. Oversee vendor relationships, contracts, and system procurement. Operational Leadership & Experience Delivery Oversee all event technology operations, including: Arena and event center production systems Hotel, club, and restaurant A/V experiences Digital signage networks Video production and content distribution Hybrid and virtual event technology Ensure seamless execution for concerts, sporting events, corporate meetings, weddings, galas, and community experiences. Establish SOPs, quality standards, safety protocols, and execution playbooks. Ensure event-day readiness, redundancy planning, and high-performance execution. Team Leadership & Development Build, lead, and mentor a high-performing event technology and production team. Directly oversee the Manager of Event Production and Senior Manager of Event Technology. Develop training programs and operational playbooks. Foster a culture of accountability, service, collaboration, and continuous improvement. Cross-Functional Collaboration Partner with Marketing, Sales, Operations, IT, Facilities, Food & Beverage, and Guest Services teams.
Collaborate with external partners including:
Promoters, touring productions, broadcast partners, Western Michigan University, and Kalamazoo Wings Support client-facing teams to enhance event production, value creation, and revenue opportunities. Innovation & Future Growth Continuously identify opportunities to enhance guest experience, production quality, and operational efficiency. Lead adoption of new technology platforms across GHG. Build scalable systems that support business growth. Financial & Project Management Manage departmental budgets, capital planning, and forecasting. Lead major technology projects from concept through execution. Ensure projects are delivered on time, on budget, and on brand.
WHAT YOU NEED FOR THIS POSITION
10+ years of experience in event technology, broadcast production, or live event leadership roles. 10+ years of proven experience leading, developing, and scaling high-performing teams. Experience in arenas, convention centers, hospitality, sports, or large-scale entertainment venues. Deep knowledge of audio, video, lighting, broadcast, streaming, and event IT systems. Strong communication, collaboration, and executive presence.