Position Details Posting Summary College College Of Health & Human Svcs Executive Area Provost & VP Academic Affairs Department College of Hlth&Human Svcs Posting Detail Information Posting Number S1665P Job Type Full Time, Regular Pay Type Exempt/Salaried Pay Grade G Campus Location WMU-Kalamazoo - East Campus Salary Range Pay is commensurate with qualifications and experience, combined with an excellent benefits package. General Summary Directs all marketing, promotion, and communication strategies for a significantly large or complex department, college or division. Major Duties Develops broad marketing communication plans and strategies. Oversees Web design, Web content and social media. Responsible for overall marketing communication budget, including events and advertising. Develops plans and oversees execution of medium to large complex events. Writes and develops communication content such as promotional material, ads, feature stories, Web content, social media and press releases. Refines messages and objectives and adapts writing style to audience. Assesses effectiveness of communications by defining metrics and methodology for measuring results. Contributes to the development of institutional communication, branding/identity and marketing standards. Oversees development of department, college or division brands within institutional guidelines. Functions as technical expert in marketing communication trends, design and use of technology and social media. Manages and provides guidance to staff and student employees, designers, writers, photographers and other vendors. Functions resource for staff. Responds to internal and external inquiries. Minimum Qualifications Bachelor's degree in related field from an accredited institution. Three years' relevant experience. Desired Qualifications Special Instructions to Applicants External applicants should use the WMU - Application. Internal applicants should use the WMU - Internal Application. Additional Position Information Staff Compensation System pay grades and rates are available at: https://wmich.edu/hr/staffcompensation Western Michigan University offers generous benefits to its employees including health, dental, vision, life and disability insurance, retirement, and tuition discount for the employee and tuition remission for eligible dependents. To access information about the specific benefits available for this position, s://www.wmich.edu/hr/enrollment-staff Physical requirements and working conditions Office or other indoor work with minimal physical demands such as occasionally lifting/moving materials less than 25 pounds. Work is generally performed in a well lit, temperature-controlled indoor environment with occasional exposure to the outdoors and/or any number of elements.