Social Media and Marketing Manager Kalamazoo, MI 49004 $40,000
- $50,000 a year
- Part-time $40,000
- $50,000 a year
- Part-time Job Summary We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms.
In this role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to drive engagement and growth. Your expertise in social media management, content creation, and digital marketing analytics will be essential in building meaningful relationships with our audience and positioning our brand as a leader in the industry. This paid position offers an exciting opportunity to shape our online voice and make a tangible impact through creative storytelling and data-driven strategies. Responsibilities Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase brand visibility and engagement. Create high-quality, engaging content including graphics, videos, photography, blog posts, and copy that align with brand messaging and marketing goals. Manage social media accounts using tools like Hootsuite or Buffer to schedule posts, monitor activity, and respond to audience interactions promptly. Utilize media editing tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to produce visually appealing content that captures attention. Conduct social listening to monitor brand reputation, industry trends, and competitor activity; leverage insights for campaign optimization. Implement targeted advertising campaigns on platforms like Facebook Advertising to reach specific audiences effectively. Analyze social media performance using analytics tools like Google Analytics and web analytics platforms; prepare reports on key metrics such as reach, engagement, conversions, and ROI. Coordinate with public relations teams to manage media relations and ensure consistent brand messaging across all channels. Perform keyword research for content optimization; enhance SEO strategies to improve online visibility. Stay updated on the latest digital marketing trends, tools, and best practices; continuously refine strategies for maximum impact. Qualifications Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns. Proficiency in social media platforms' management tools such as Hootsuite or Buffer; experience with Facebook Advertising is highly desirable. Skilled in graphic design using Adobe Photoshop, Adobe Illustrator, and other Adobe Creative Suite applications. Strong content creation skills including writing compelling copy and producing engaging multimedia content. Knowledge of SEO principles, keyword research techniques, and web analytics tools like Google Analytics. Experience with media editing tools for video editing and photo editing tasks. Excellent communication skills with the ability to craft clear messages tailored to diverse audiences. Ability to analyze data from various sources to monitor digital marketing performance effectively. Familiarity with public relations practices and relationship management strategies. A proactive mindset with strong organizational skills; capable of managing multiple projects simultaneously in a fast-paced environment. Join us as a Social Media and Marketing Manager if you're passionate about storytelling through digital channels! Bring your creativity, analytical mindset, and enthusiasm for innovative marketing solutions to help us connect authentically with our community while driving measurable results. This is your chance to influence brand perception on a global scale—apply today!
Pay:
$40,000.00
00 per year
Work Location:
In person
