Title:

Assistant Brand Manager Location:

Traverse City, MI Salary:

$55K - $65K + Great benefits package

Job Type:

Direct hire, Full-Time

•Must be US Citizen or Green Card holder

• Job Description The Assistant Brand Manager supports the Marketing Director in executing brand and marketing strategies across key consumer and retail channels. Working closely with the marketing, sales, and product teams, this role helps bring new products and campaigns to market, manage consumer communications, support retail and ecommerce initiatives, coordinate brand partnerships, and drive awareness through events and experiences. The Assistant Brand Manager will play a hands-on role in executing marketing plans while helping ensure consistent and effective brand representation across all consumer touchpoints. Responsibilities Commercialization Marketing Support Support product marketing team on all launch activities for new innovations across digital, social, and in-store execution. Develop marketing launch plans for all new innovations, ensuring they receive the appropriate levels of support across owned, earned, and paid channels. Provide executional support for launch plans identified above. Work with the sales team to identify customer needs and provide marketing support accordingly. Communications Management Assist Marketing Director with planning and execution across all consumer-facing communication channels, including organic and paid social, email, PR, and more. Manage social and email content calendar planning and execution around both evergreen content and key tentpole moments. Work with the social media team to ensure the right mix of studio, user-generated, and partnership content is in place to help drive awareness across organic social accounts. Lead influencer identification, brief writing, and contract negotiation. Develop a monthly reporting structure to assess which activities are working and which need to be optimized. Work to ensure the brand is engaging with relevant groups across social platforms, including Meta and Reddit, allowing the company to participate more naturally in existing conversations. Shopper Marketing Work with the creative team to develop point-of-sale materials for in-store execution. Ensure products are represented appropriately across retailer digital shelves and update creative assets as needed, including Amazon. Work with retail media partners including Instacart, Walmart, and DoorDash on paid search programming. Partnerships Serve as the liaison between all product partner organizations, working closely with internal team members on product briefing and execution. Ensure products and initiatives are represented where opportunities exist on partner channels. Assist the team in routing artwork through partner approval processes. Ecommerce Manage the web development process for new product launches and website pages. Serve as the lead on all limited-time offerings (LTOs) across ecommerce, ensuring there is a launch plan in place and volume sales expectations are met. Execute LTO launch planning in partnership with external partners. Events/Tours Along with the Marketing Director, assist in executing marketing plans around in-person activities such as tours and events, ensuring attendance and traffic goals are achieved. Work to position the brand as a destination experience within the Midwest, creating awareness among consumers already seeking out whiskey-related experiences. Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field. 2 to 4 years of marketing experience, ideally within the alcohol, beverage, consumer packaged goods, or hospitality industries. Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment. Proven experience contributing to brand campaigns, product launches, and digital marketing initiatives. Hands-on experience with social media management, email marketing, and content creation. Creative thinker with a passion for craftsmanship, authenticity, and brand-driven marketing. Physical Requirements Reasonable accommodations may be made to enable individuals to perform the essential functions of the job. Frequently required to stand or sit; occasionally walk. Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Ability to talk or hear; read, write, and understand English. Prolonged periods of sitting at a desk and working on a computer. Ability to lift up to 15 pounds. Works in a clean, well-lit, and ventilated environment with no apparent direct exposure to physical hazards. Occasional travel via vehicle or airplane may be required. Compensation $55,000 to $65,000 annual salary Benefits Competitive pay Health, vision, dental, and other insurance benefits Paid Time Off Simple IRA Employee discounts Growth opportunities A fun and energetic company culture #JDP By providing your phone number, you consent to: (1) receive automated text messages and calls from the Judge Group, Inc. and its affiliates (collectively "Judge") to such phone number regarding job opportunities, your job application, and for other related purposes. Message & data rates apply and message frequency may vary. Consistent with Judge's Privacy Policy, information obtained from your consent will not be shared with third parties for marketing/promotional purposes. Reply STOP to opt out of receiving telephone calls and text messages from Judge and HELP for help.