About Us LaHaze is a family-founded, Michigan-grown cannabis company rooted in Northern Michigan. Our business is built on a simple idea: great cannabis takes hard work, community, and persistence. From the soil to the shelf, every LaHaze product reflects that commitment to quality and craft. We are looking for hands-on Marketing Manager to build and run brand marketing across every channel — digital, in-store, and traditional. This is a true generalist marketing role. You'll run social and content, SMS/email, in-store retail marketing, the website, photography/content production, promotions, and traditional/local media. Responsibilities Social Media Own the content calendar and daily posting across all brand accounts (LaHaze, REGS, and any future brands) Manage community engagement: respond to comments/DMs, monitor mentions, escalate issues Ensure all posts comply with CRA advertising rules and platform cannabis policies; manage account-restriction risk SMS & Email Marketing Launch and manage the SMS program (Blaze-integrated or Alpine IQ) — list growth, opt-in compliance, send cadence Build and send Klaviyo campaigns for retail/VIP and B2B wholesale audiences Manage VIP Club communications: member drops, birthday bonuses, early-access alerts Track open, click, redemption, and unsubscribe rates; report monthly In-Store Point of Sale & Retail Marketing Design and maintain in-store signage, menu boards, shelf talkers, and POS displays across 217 Mill, Lighthouse (TC), and Parc Alpena Coordinate with store managers on promo timing, product launches, and menu changes Keep Weedmaps, Leafly, and online menu listings current and accurate Website Perform routine content updates: product pages, promos, hours, location info, blog/news Maintain e-commerce menu presentation and Blaze integration accuracy Monitor site analytics and SEO basics; flag issues to IT Photography & Content Curation Shoot and edit product, lifestyle, facility, and event photography/video Maintain an organized brand asset library (photos, logos, templates) for all locations Ensure visual consistency with brand guidelines across every channel Promotions & Campaign Concepting Develop monthly and seasonal promo concepts (holidays, 4/20, drops, clearance) Build campaign briefs: offer, audience, channels, creative, timeline, budget Coordinate execution across social, SMS, email, in-store, and third-party channels Measure results against goals and document learnings Third-Party & Traditional Marketing Manage billboard placements: vendor relations, creative, contracts, rotation schedules Manage radio advertising (e.g., WGFN/Black Diamond bundle): scripts, flight schedules, 21+ audience compliance Plan and staff promo events, pop-ups, sponsorships, and vendor days; handle permits and CRA compliance Coordinate with wholesale partners on co-marketing for LaHaze and REGS products Qualifications 3+ years of marketing experience, ideally with direct ownership of both digital and in-person/retail marketing channels Working knowledge of Michigan CRA cannabis advertising rules and platform-level cannabis content policies Hands-on experience with email/SMS marketing platforms (Klaviyo, Alpine IQ, or similar) and building segmented, compliant campaigns Comfort with retail-facing tools: Weedmaps/Leafly listing management, POS/menu platforms (Blaze or similar) Photography and basic video/photo editing skills (Adobe Creative Suite, Canva, Lightroom, or similar) Experience building and executing campaign briefs end-to-end — concept, budget, timeline, channel coordination, and post-campaign reporting Basic website content management (WordPress or similar) and comfort reading site analytics Experience with traditional media buying/vendor management (billboards, radio, sponsorships) Excellent project management and prioritization skills Comfortable working in-office in Northern Michigan and traveling periodically between retail locations (Cheboygan, Traverse City, Alpena) Must be 21+ and able to pass any licensing/background requirements applicable to Michigan cannabis industry employees

Pay:

$50,000.00 - $58,000.00 per year

Work Location:

In person