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Superior Fence and Rail

Head of Sales and Marketing

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Job Description

The Head of Sales & Marketing is primarily a sales leadership role, responsible for driving revenue growth by leading every customer-facing function from first contact through signed contract. Alongside sales leadership, this person keeps our organic social media presence active and authentic—sharing customer testimonials, before/after project photos, and behind-the-scenes team content that shows who we are. The Head of Sales & Marketing leads both the Sales Team and the Marketing Function, ensuring that leads are followed up on quickly, sales estimates are accurate and consistent, and our brand shows up consistently and authentically online. This role owns lead generation, sales conversion, pricing accuracy, and organic social media growth. This is a high-ownership leadership role that requires structure, creativity, and disciplined follow-through. Key Responsibilities Direct leadership of the Sales Team of 10-12 individuals (
LMA:
Lead, Manage, hold Accountable) Direct leadership of the Marketing function, including organic social media strategy and content Ownership of the sales process: lead follow-up, pricing accuracy, and deal closing Accountability for pipeline health, close rates, and brand presence across 2+ social platforms Consistently closing deals from company-provided leads Strong customer experience from first meeting through signed contract High close rate and efficient use of appointments Clear communication with customers and internal team KPIs You'll be measured by your ability to execute and lead in the following areas: $ of Fences Sold Sales conversion rate Lead volume and lead quality generated organically Organic social media growth (followers & engagement across 2+ platforms) Estimate accuracy across the sales team Sales team performance, accountability, and retention Qualifications Prior leadership experience in sales and/or marketing, ideally in home services, construction, or trades. Proven track record of building or scaling a sales team and improving conversion rates. Experience growing an organic social media presence—content strategy and community engagement, not just paid ads. EOS experience preferred but not required. We Live and Lead by Our Core Values At Superior Fence & Rail, our Core Values guide how we hire, lead, and serve our customers.
Our Core Values:
Radical Honesty & Transparency Accountable & Humble Empathetic Listener Curious & Adaptive Resilient Optimism Proactive Follow-Through Superior Fence & Rail is a nationwide industry leader in residential and commercial fence installation. We have limitless customization options and produce beautiful, long-lasting fences. We're so sure of our fence quality, we back it with the industry's best warranty. Our commitment to quality is rivaled only by our foundation of customer service. From the first call, to the walk-through after your new fence is installed, our customers feel the superior difference. We guarantee it. Our commitment to customer service also helps us attract the finest quality workforce. As such, we have been named one of 2019's "Best Places to Work".
Pay:
$80000.00 - $120000.00 / year
Pay:
Bonus pay
Benefits:
Health insurance Dental insurance Vision insurance 401(k) Paid training
Job Type:
fulltime
Schedule:
Monday to
Friday Education:
No education required Work location: On-site Superior Fence and Rail. 5930 Commerce Dr, Westland, MI, 48185

Benefits

  • 401(k) Plans
  • Professional Development
  • Bonuses/Stipends
  • Health Insurance