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Arctic Wolf Networks, Inc.
Director, Digital Marketing
Career Insights for Digital Marketing Manager
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Based on Minnesota data
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What they do
A Digital Marketing Manager manages integrated digital marketing campaigns for a company from concept to execution. Oversees digital marketing across different channels including web, email and social media platforms. Monitors impact of digital marketing on uptake of product. Identifies potential new digital channels; develops strategies for increasing sales or market share.
$133,099 / year median in Minnesota
+0% projected growth
Job Description
At Arctic Wolf, you won't just watch the cybersecurity industry evolve
- you'll help lead the change. Our global Pack is made up of people who thrive on solving hard problems, moving fast, and building technology that protects organizations around the world. We're proud to be recognized by Forbes, CNBC, Fortune, CRN, Gartner Peer Insights and IDC MarketScape
- but what matters most is the work behind it: delivering real outcomes for customers through award winning innovation like our Aurora Platform.
Our mission is simple:
End Cyber Risk. We're looking for a Director, Digital Marketing to be a part of making this happen. About the Role We are seeking a strategic, results-driven Director, Digital Marketing to own the vision, roadmap, and performance of Arctic Wolf's digital marketing organization. This role sets the strategy for paid media, SEO and digital experience investment, leads a team of digital marketing managers, and partners with regional marketing, sales, channel, and executive leadership to align digital investment with pipeline and revenue goals. The director represents digital marketing in senior leadership forums and is accountable for the measurable business outcomes of the digital program. This role reports to the VP of Global Acquisition Marketing. Responsibilities Own the strategy, budget, and multi-year roadmap for all digital advertising channels, including paid search (Google/Bing), display, ABM/programmatic, and paid social, and hold the team accountable for pipeline and revenue targets. Build, lead, and develop a team of digital marketing managers and specialists, including hiring, coaching, performance management, and career development. Set the intake and prioritization framework for digital marketing requests, and hold the team accountable for on-time, high-quality delivery. Own the relationship, budget, and performance targets for external digital advertising agencies, negotiating contracts and holding agencies accountable to lead and pipeline goals. Partner closely and effectively with global SEO and SEM channel owner, campaigns, and digital agencies to align organic and paid strategy across shared pipeline goals, running a regular cross-channel review cadence and holding digital team accountable for aggregate inbound results. Partner with digital creative and web development leadership to align on the vision for global website and digital user journey optimization, increasing inbound lead generation and qualified pipeline. Champion a data-driven culture, setting standards for testing, auditing, and continually optimizing landing pages, promotions, and messaging across channels. Align digital marketing strategy with demand, regional marketing, product marketing, and communications leadership to ensure consistent go-to-market execution regionally and by segment. Advise senior leadership on the digital experience strategy for primary audience categories, including customers, prospects, partners, sales, and investors. Own documentation, maps, and use cases of digital touchpoints for primary audience categories, and ensure they inform broader marketing strategy. Own competitive analysis of digital mix and tactics, translating findings into strategic recommendations for leadership. Serve as a strategic leader within the Revenue Marketing organization representing digital marketing in cross-functional planning. Who You Are Proven experience owning multi-million dollar digital media and agency budgets, with accountability for pipeline and revenue outcomes. Strong experience presenting digital strategy and performance to senior and executive leadership. Strong experience identifying target audiences and devising digital campaigns that engage, inform, and motivate at scale. Strong experience developing high-yield digital inbound strategies from search engine marketing to social media to paid media. Advanced knowledge of website, marketing automation, digital media, and marketing analytics tools (e.g., Google Analytics, etc.) Advanced knowledge of digital advertising strategies and platforms, including Google, Bing, and programmatic. Ability to travel up to 15% or less. Minimum Qualifications 12+ years of experience in digital marketing, with a strong track record of results-driven digital go-to-market strategy, website conversion optimization, digital advertising, and analytics. 5+ years of experience leading and developing digital marketing managers and teams, including hiring and career development. Preferred Qualifications Experience in business-to-business (B2B) software-as-a-service (SaaS) or cybersecurity marketing. Experience managing global digital marketing agency relationships. Experience in building in-house digital teams. Experience building and scaling A/B, multivariate, and usability testing programs across a team. On-Camera Policy To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews. Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers. We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations. About Arctic Wolf At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2025), Best Places to Work- USA (2021-2025), Great Place to Work
- Canada (2021-2024), Great Place to Work
- UK (2024-2026), and Kununu Top Company
- Germany (2024-2026) .