Web & Pet Owner Experience Manager

Job Description:

Web & Pet Owner Experience Manager Creve Coeur, MO Hybrid (on-site 3 days) This role is the strategic owner of the front-facing user experience (UX) on Royal Canin's digital platforms, including Royalcanin.com, Royalcanin.ca and My.

Royalcanin.com. As the primary point of contact for the website experience in the North American market, this individual is responsible for shaping and driving a best-in-class digital journey for pet owners. The Web & Pet Owner Experience Manager focuses on improving user experience, conversion performance, and the overall digital journey. This individual partners closely with internal stakeholders, the Brand Content Manager, and the DT/.com Product Owner to continuously improve the website through data-driven optimization and strategic enhancements. This role leads our pet owner experience strategy, ensuring all web experiences align with our brand and meet the key priorities of our market. What are we looking for? Bachelor's degree in Marketing, User Experience, or a similar field required Minimum 4+ years of experience in digital marketing, web experience management, or UX strategy in a complex environment, with a proven track record of leading complex digital initiatives. Deep familiarity with UX best practices, ecommerce capabilities, SEO fundamentals, CMS processes, and web design standards (Sitecore experience a plus). Strong stakeholder management experience Solid web analytics skills (e.g., Google Analytics) with a demonstrated ability to analyze metrics and make data-driven decisions to improve conversion and user engagement. Experience building business cases and creating strategic roadmaps. Previous experience with working and managing agencies Strong communication, influencing, and negotiation skills. What would be your key responsibilities? Own the NA strategic vision for the front-facing user experience, developing and executing a long-term roadmap for UX improvements to enhance the pet owner journey. Act as the primary business stakeholder for the website as relates to front-facing user experience, representing market priorities and user needs in all discussions. Work with .com Product Owner to monitor key performance indicators (KPIs) for the website experience, focusing on user engagement, campaign and data acquisition metrics, and overall journey performance, especially as it relates to our marketing objectives. Utilize web analytics and data to make data-driven decisions for continuous optimization and enhancements. Collaborate with Global stakeholders, channel and online application partners to better understand and optimize the end-to-end consumer journey. Serve as the main point of contact for in-market stakeholders on discussions about website priorities and the user experience. Represent North America in Global connects for roadmap planning and web strategy. Partner closely with the Brand Content Manager to ensure content strategy is effectively translated into a premium and engaging on-site experience. Provide strategic insights, business cases, and recommendations on digital experience improvements to senior leadership to facilitate informed decision-making. Champion change management efforts to ensure successful adoption of new digital solutions and experiences. This role works in direct partnership with the .com Product Owner, who is responsible for technical development, platform management and overall .com website performance. What can you expect from Mars? Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles. Join a purpose driven company, where we're striving to build the world we want tomorrow, today. Best-in-class learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus. Mars does not sponsor visas for this role. This position is not eligible for relocation benefits. #LI-hybrid #LI-MS1 Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN'S

ORIGINAL

®, and

COCOAVIA

®. Alongside our consumer brands, we proudly take care of half of the world's pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles - Quality, Responsibility, Mutuality, Efficiency and Freedom - inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.