Title:

Salesforce Marketing Operations Manager

Location:

Durham, NC (Onsite- 5 Days)

Duration:

6+ Months Contract with possibility of extension

Job Description

Stakeholder & Vendor Management

Serve as primary liaison between business teams and Salesforce delivery resources (IT Unit).

Facilitate intake, prioritization, and communication of business requests.

Manage external partners, consultants, and technology vendors.

Coordinate delivery activities with implementation and support teams.

Ensure projects remain aligned to business objectives and timelines.

Roadmap & Project Management

Maintain and communicate the Salesforce enhancement roadmap.

Track project status, risks, dependencies, and resource needs.

Lead release planning, testing coordination, and user acceptance activities.

Develop recommendations for future platform investments and capabilities.

Reporting & Analytics

Develop executive-level reporting and governance dashboards.

Monitor campaign, journey and utilization metrics.

Provide visibility into operational performance, risks, and opportunities.

Support business decision-making through data-driven insights.

Documentation & Process Improvement

Establish and maintain Salesforce governance documentation.

Document business processes and operational workflows.

Create scalable operating procedures and best practices.

Identify opportunities to improve efficiency and reduce operational risk.

Deliverables for the 6-Month Engagement

By the end of the engagement, the successful candidate will have:

First 60 Days

Completed assessment of Salesforce ecosystem.

Documented current-state processes and dependencies.

Implemented governance and intake framework.

Established enhancement backlog and prioritization process.

First 90 Days

Developed Salesforce roadmap and operating model.

Improved data quality and reporting visibility.

Streamlined stakeholder request management.

Established release management process.

End of Engagement

Delivered documented governance framework.

Created 12-18 month Salesforce roadmap.

Reduced operational risk through documented processes and ownership models.

Improved platform adoption and stakeholder satisfaction.

Prepared organization for future Salesforce expansion initiatives, including Data Cloud and advanced personalization capabilities.

Required Qualifications

5+ years of Salesforce platform experience.

3+ years managing Salesforce operations, CRM programs, or platform governance.

Experience with Salesforce Sales Cloud and Service Cloud.

Strong understanding of Salesforce administration and platform capabilities.

Experience managing vendors, consultants, and cross-functional stakeholders.

Demonstrated project management and business process improvement experience.

Excellent communication and executive presentation skills.

Preferred Qualifications

Salesforce Marketing Cloud experience.

Experience supporting customer lifecycle marketing programs.

Data governance and analytics experience.

Salesforce certifications (Administrator, Advanced Administrator, Business Analyst, or equivalent).

Experience with Salesforce Data Cloud, CDP, or customer data initiatives.

Healthcare, life sciences, donor engagement, or regulated industry experience.

Why TalentBurst?

At TalentBurst, we deliver more than talent, we deliver outcomes. We partner with you to move quickly and connect you to opportunities aligned with your skills and long term growth.

Backed by precision, transparency, and results, we connect top talent with leading organizations through trusted partnerships.

We offer competitive compensation and comprehensive benefits, including medical, dental, vision, and retirement options.

TalentBurst is an equal opportunity employer committed to an inclusive and diverse workforce.