Marketing & Event Manager Location:

Fort Lee, NJ Department:

Marketing Reports To:

VP Sales Position Summary Ray America, Inc. is seeking an experienced and highly organized Marketing & Event Manager to lead our trade show strategy, public relations initiatives, brand marketing programs, and dealer-facing marketing support across North America. This position will play a key role in strengthening the RAY brand, increasing market visibility, supporting sales growth, and managing corporate communications. The ideal candidate is a hands-on marketing professional with experience in B2B healthcare, medical device, dental, or technology industries and a proven track record managing events, media relations, and integrated marketing campaigns. Essential Duties and Responsibilities Trade Shows & Events Develop and execute the annual trade show and event strategy. Manage all aspects of industry conferences, exhibitions, dealer meetings, and customer events. Coordinate booth design, logistics, promotional materials, product demonstrations, shipping, and staffing. Manage relationships with event organizers, vendors, and agencies. Track event ROI, lead generation metrics, and post-show follow-up activities. Organize customer appreciation events, dealer meetings, training events, and product launch events. Public Relations & Corporate Communications Develop and execute PR strategies to increase brand awareness and market presence. Draft and distribute press releases, media announcements, and executive communications. Build and maintain relationships with industry publications, journalists, influencers, and key opinion leaders. Coordinate media interviews and speaking opportunities. Manage crisis communications and reputation management activities when necessary. Brand Marketing Ensure consistent brand messaging across all marketing channels. Maintain and strengthen Ray America's corporate brand identity and positioning. Develop marketing campaigns supporting product launches, dealer recruitment, and customer acquisition. Oversee creation of brochures, advertisements, videos, case studies, and customer success stories. Manage external creative agencies, designers, and content partners. Digital Marketing Collaborate with internal and external resources on: Website management SEO/SEM initiatives Email marketing campaigns Social media strategy Marketing automation Paid advertising campaigns Monitor and analyze campaign performance metrics. Prepare monthly marketing performance reports. Dealer & Sales Support Partner closely with Sales Leadership to support dealer and distributor marketing programs.

Develop sales enablement materials including:

Product brochures Competitive comparison tools Presentations Trade show collateral Customer-facing marketing materials Support dealer marketing initiatives and co-marketing campaigns. Budget & Project Management Develop and manage annual marketing budgets. Negotiate contracts with vendors and marketing partners. Track expenditures and ensure cost-effective use of resources. Manage multiple projects simultaneously while meeting deadlines. Qualifications Required Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field. 5+ years of marketing experience with increasing responsibility. 3+ years of experience managing trade shows, public relations, and brand marketing initiatives. Strong project management and organizational skills. Exceptional written and verbal communication skills. Experience working with CRM and marketing automation platforms. Preferred Experience in dental imaging, medical devices, healthcare technology, or B2B technology industries. Experience managing dealer/distributor marketing programs. Experience coordinating large-scale trade shows and industry conferences. Familiarity with Salesforce CRM. Experience with HubSpot, Google Analytics, Adobe Creative Suite, or similar marketing tools. Korean language proficiency is preferred.

Pay:

$90,000.00 - $100,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee discount Flexible spending account Health insurance Health savings account Life insurance Paid time off Vision insurance

Work Location:

In person