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Titusville, New Jersey, United States of America Job Description:

Johnson & Johnson is recruiting for a Product Director, Channel Innovation & Execution , CAPLYTA, located in Titusville NJ. About Neuroscience Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Our Neuroscience team tackles the world's toughest brain health challenges including multiple sclerosis, Alzheimer's disease, Parkinson's disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https:

//www.jnj.com/innovative-medicine The Product Director, Channel Innovation & Execution - CAPLYTA® is a key leader within the CAPLYTA marketing and franchise organization, responsible for developing and scaling innovative channel strategies across the patient journey.

Key Responsibilities:

• Own telehealth strategy development, including design and deployment of marketing tactics aligned to broader brand strategy and direct-to-patient efforts
• Lead telepsychiatry program launch and execution, including end-to-end development, account management, and ongoing optimization to drive channel performance
• Identify, pilot, and scale innovative marketing tactics and partnerships across the mental health ecosystem using a test-and-learn, data-driven approach
• Explore and prioritize additional innovative channel opportunities that can fuel further CAPLYTA performance
• Partner with the Strategic Customer Group (SCG) to shape and execute digital pharmacy and fulfillment strategies
• Identify and unlock growth opportunities across digital pharmacy channels, aligned with access, adherence, .

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