Social & Digital Marketing Manager A growing, founder-led healthcare and wellness organization is seeking an experienced Social & Digital Marketing Manager to lead its digital growth strategy during an exciting stage of expansion. This is a hands-on management role combining content strategy, social media, digital marketing, project management, audience development, analytics, and launch execution . The position will work closely with executive leadership, operations, sales, clinical leadership, PR, and external creative partners. Responsibilities of the
Social & Digital Marketing Manager:
Own the organization's social and digital strategy across Instagram, LinkedIn, YouTube, Facebook, TikTok, and other relevant platforms. Develop and manage the master content calendar, publishing cadence, copy, scheduling, engagement, and ongoing optimization. Build a scalable thought-leadership strategy for executive leadership, turning limited recording time into multiple pieces of platform-specific content. Manage the full content-production process from concept and capture through editing, approvals, publishing, repurposing, and analysis. Coordinate external videographers, editors, designers, photographers, copywriters, website partners, and other creative resources. Develop email capture, newsletter, educational sequence, and launch communication strategies to grow an owned audience. Build weekly and monthly reporting around reach, audience quality, engagement, watch time, website traffic, email growth, qualified leads, conversion, and attribution. Requirements of the
Social & Digital Marketing Manager:
4-8+ years of experience in digital marketing, social media, content strategy, or a closely related field. Demonstrated experience managing content calendars, short-form video, creative partners, and digital analytics. Strong understanding of audience development, lead generation, digital funnels, and conversion — not simply posting content or increasing follower counts. Comfortable working closely with executive leadership in a fast-moving, entrepreneurial environment. Experience within healthcare, physician/medical brands, wellness, executive health, luxury or premium services, publishing, or another high-trust/high-ticket environment is strongly preferred, but not required. Healthcare marketing knowledge, including patient privacy, consent, appropriate health claims, and medical advertising considerations, is a plus. Compensation for the
Social & Digital Marketing Manager:
Highly competitive salary of $120,000-$130,000 based on years of experience plus a performance-based bonus Call or Text Hannah Perry for more info: (610) 644-4412
Job Type:
Full-time Pay:
$120,000.00 - $140,000.00 per year
Benefits:
Dental insurance Health insurance Paid time off Vision insurance Application Question(s): Do you have 2yrs of social media marketing experience within the healthcare field?