Direct Marketing Channel Manager#26-27560

$50-$58 per hour

Buffalo, NY

Onsite Job Description Title:

Direct Marketing Channel Manager

Location:

Buffalo, NY (4 days on-site)

Alternate Locations:

Baltimore, MD

New York, NY

Boston, MA

Wilmington, DE

Bridgeport, CT

Remote, EST hours (no chance for conversion)

Duration:

6 months, potential for extension or conversion to full-time We are seeking an experienced Direct Marketing Manager to join our client's Direct Marketing Center of Excellence (COE). In this role, you will lead end-to-end direct marketing efforts across all corporate business lines—including Retail, Consumer Lending, Business Banking, Wealth, and Commercial—utilizing direct mail, email, statement messaging, and emerging targetable channels.

Key Responsibilities Drive Strategy:

Partner with business line leaders to understand growth goals, influence direct marketing investments, and build business cases for testing innovative offers and channels.

Deliver Results:

Direct end-to-end campaign execution, budget allocation, and cross-functional integration to ensure direct marketing enhances broader omni-channel campaigns.

Communicate Impact:

Deliver regular campaign updates, key insights, and long-term strategic roadmaps to executive leadership.

Leverage Analytics:

Collaborate with analytics teams to design test-and-learn agendas that optimize audience targeting and campaign efficiency. Protect the

Brand:

Ensure all marketing touchpoints strictly adhere to corporate brand standards through close partnership with advertising and promotions leads.

Manage Vendor Partnerships:

Oversee agency and vendor contracts, mitigate operational risk, and align external partners with bank objectives to drive maximum campaign effectiveness. Requirements Bachelor's degree in Marketing, Business, or a related field (or equivalent practical experience). 5+ years of hands-on experience managing marketing campaigns in a corporate or agency setting.

EEO:

"Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of - Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans."