Company Overview We are a socially conscious sexual wellness brand. Our core products are pleasure devices developed mostly for women. Our creative team works collaboratively on all projects from product development to packaging to video creation and much more. The Blush philosophy is that all bodies are beautiful, worthy and deserving of celebration and pleasure. Our team combines innovation and creativity to create pleasure products that fits desires while meeting our high health and wellness standards. Established in 2007 Vee International Inc. is an industry leader in the sexual health and wellness sector. A vertically integrated manufacturer covering every aspect of the supply chain. From it's own manufacturing facilities to its own brands to wholesale distribution and its own D2C assets. Leadership fosters a diverse and inclusive culture. Our headquarters are 35,000 square feet and in the heart of the Garden City and Carle Place. We are also located in a prime dining and shopping area. We are a 7-minute walk away from Mass Transit [NICE buses], next to Roosevelt Field Mall, and Fitness Clubs. The role You will run day-to-day marketing for Blush across our B2B and D2C channels, reporting to the Head of E-Commerce & Marketing. The job is hands-on — you will plan the calendar, ship the launches, keep the brand consistent across more than fifty collections, and hold the team to a standard. This is a builder's role at a company that makes what it sells. You will work directly with product development, sales, ecommerce, operations, and our design and production teams, and you will have a real say in how new collections come to market. We are a small team with a large catalog, so you should be as comfortable writing a product page yourself as you are reviewing someone else's. What success looks like in the first 90 days

• You've audited the current calendar, brand guidelines, and Voice and Tone Framework, and flagged gaps
• Reviewed the active trade show and sell-in calendar
• You've shipped at least one D2C campaign and one B2B activation end to end What you will do Launches and campaigns
• Own the marketing calendar across B2B and D2C, including new collection launches, seasonal moments, promotions, and trade show support.
• Collaborate with your teams to build go-to-market plans for new collections and sub-brands, from positioning and naming input through packaging copy, product pages, launch content, and sell-in materials.
• Run integrated campaigns across email and SMS, organic social, paid media where the category allows, affiliates, and creator partnerships.
• Set launch KPIs up front (revenue, sell-through, engagement) and report results against them post-launch, feeding lessons back into the next cycle.
• Coordinate the trade show calendar with sales — booth materials, timing, and follow-up campaigns for leads generated at each show. Brand and content
• Keep Blush and its sub-brands consistent in voice, claims, and visual identity across every channel, using our Voice and Tone Framework and brand guidelines.
• Oversee copy for product pages, packaging, email, social, and sales collateral, and edit for accuracy, claims compliance, and brand fit.
• Route regulated or higher-risk claims (health, efficacy, safety) through legal/compliance review before they ship, and keep a record of what's been cleared.
• Manage creator, influencer, and expert partnerships, including sourcing, contracts, briefs, and performance review.
• Maintain the central brand asset library (photography, packaging art, logos, templates) so the team and outside partners are always pulling current, approved files. Manage B2B marketing Team
• Support the sales team with sell sheets, catalogs, planograms, merchandising tools, and trade show materials for retailers and distributors.
• Run B2B email and account activation programs that move new retail accounts from registration to first order.
• Build ongoing relationships with key retail buyers and distribution partners, and keep sell-in materials current as the catalog changes.
• Partner with sales on co-op marketing and MDF (market development fund) programs where retailers offer them. D2C growth
• Partner with our ecommerce team on site content, merchandising, promotions, and conversion, and on the Klaviyo email and SMS program.
• Manage marketing agencies and contractors for performance media, web design, and content production, including scopes, budgets, and deliverables.
• Partner with ecommerce on the affiliate program (creator and content affiliates), while ecommerce continues to own the underlying platform relationships.
• Track and report on campaign performance (open/click rates, conversion, CAC where applicable) and use the results to adjust the next cycle's plan. Team and operations
• Lead, develop, and prioritize the work of a lean marketing team, with a regular cadence of 1:1s and team check-ins.
• Own the marketing budget and report monthly on spend and results against plan.
• Maintain the tools and processes the team runs on, including Klaviyo, Hootsuite, Salsify, Teambition, and SharePoint, and bring in AI tools where they raise quality or speed.
• Set and track the team's KPI scorecard, and run a regular team meeting to review it. What you bring Required
• 6 or more years in brand or product marketing for a consumer products company, with at least 2 years managing people.
• Experience taking physical products to market across both wholesale and direct-to-consumer channels.
• Strong writing and editing — you can produce clean copy under deadline and raise the standard of copy written by others.
• Working command of Shopify, Klaviyo or a comparable ESP, and social scheduling and analytics tools (e.g., Hootsuite, GA, Meta/Google Ads platforms).
• Experience managing agencies, contractors, and creators, including budgets and contracts.
• Comfort working in the sexual wellness category — you can talk about our products plainly and without embarrassment, and you understand the platform and advertising restrictions that come with the category (Meta, Google, and payment-processor policies included).
• Organized, self-directed, and able to run many parallel launches in a lean team.
• Comfortable working cross-functionally with product development, sales, ecommerce, and operations, and holding your own in rooms where priorities compete. Preferred
• Experience at a manufacturer or vertically integrated brand, where marketing works directly with product development and production.
• Familiarity with the sexual wellness, beauty, personal care, or health and wellness trade, including its retail buyers and trade shows.
• Working knowledge of SEO and content strategy.
• Experience with a PIM such as Salsify, and with practical use of AI tools in a marketing workflow.
• Experience with EOS (Entrepreneurial Operating System), L10 meetings, or similar operating frameworks.
• Spanish, Portuguese, or Mandarin is a plus, as we work with partners in Brazil and with our production team in China.

Blush is an equal opportunity employer. We make products for every body and every identity, and we hire the same way. We welcome applicants of every race, gender, sexual orientation, age, ability, and background, and we consider qualified applicants regardless of any characteristic protected by law.

Pay:

$90,000.00

• $110,000.

00 per year Ability to

Commute:

Garden City, NY 11530 (Required)

Work Location:

In person