A Digital Marketing Manager manages integrated digital marketing campaigns for a company from concept to execution. Oversees digital marketing across different channels including web, email and social media platforms. Monitors impact of digital marketing on uptake of product. Identifies potential new digital channels; develops strategies for increasing sales or market share.
ArtCreativity | New Hampton, NY $100,000-$110,000 Base + Performance Bonus & Significant Upside ArtCreativity is looking for someone to take ownership of the next stage of our digital growth. This position is based in New Hampton, NY and is expected to work primarily from our office. We are an established consumer products company with multiple brands and a large e-commerce business. Amazon is already a major part of our company. We have also built meaningful businesses on Walmart.com , Target.com and TikTok Shop .
The next opportunity is bigger:
building our non-Amazon digital business into a major growth engine for the company. We believe this division has the potential to grow beyond $10 million in annual revenue. This is not a traditional e-commerce management position. We are looking for someone who is extremely comfortable with technology, understands how modern digital businesses are built, learns quickly, and likes figuring things out. What You'll Own Your biggest initial challenge will be building our Shopify capability across several consumer brands. Each brand needs its own strategy, but the fundamentals include: Building and improving Shopify stores that convert and drive higher average order values Developing profitable customer-acquisition strategies across Meta, Google and other relevant platforms Building strong email and SMS programs Testing bundles, offers, landing pages and other ways to increase conversion and cart size Using AI, automation, freelancers and outside specialists to accomplish more with a small, efficient team Understanding and managing the numbers behind the business — CAC, AOV, conversion, gross margin, contribution margin and ultimately profitability You will also oversee and support our growing non-Amazon marketplace business, including Walmart.com, Target.com and TikTok Shop. We already have people and partners working on these channels. Your job is not to personally do everything. Your job is to make sure the right people, systems, resources and strategies are in place to grow them. As the business grows, the expectation is for you to build and lead a dedicated team. You will be reporting directly to the President. Who We're Looking For We're less interested in how many years you've worked or how impressive your résumé looks. We're looking for someone who is smart, hungry, technical and entrepreneurial. You should be the type of person who sees a problem and immediately starts figuring out how to solve it. You should be comfortable experimenting with new software, AI tools and automation. You should understand digital marketing and e-commerce well enough to know what you can do yourself, what can be automated, what can be handled efficiently by freelancers, and when you need to bring in a true expert. You don't need to be the world's best Shopify developer, media buyer, designer or programmer. You need to be good enough across these areas to build and lead the team that gets the job done. Work Hard. Grow Fast. Earn More. This is a high-expectation environment. This is a high-expectation, high-accountability environment. We are looking for someone who is ambitious, results-oriented, and excited to move quickly and build something significant. The starting base salary for this position is $100,000-$110,000, plus performance-based compensation. But we don't view that as the ceiling. There is real financial upside for someone who creates real results. If you successfully build profitable Shopify businesses, grow our other digital channels, build a strong team and ultimately turn this into a significant and profitable digital division, your responsibility, title and compensation can grow substantially with it. We want someone who is excited by the idea that their earning potential can grow as the business they build grows. This is not about generating revenue at any cost. Profitable growth matters. We will measure success based on the quality and profitability of the business being built, not simply top-line sales. If you're looking for a position where everything is already figured out and you're simply expected to maintain it, this probably isn't the right role. If you want the resources, responsibility and upside to build something significant, we'd like to talk.
