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AL
Assisted Living
Assisted Living Admissions Marketer
Career Insights for Director of Marketing
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Scorecard
Based on New York data
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What they do
A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$174,155 / year median in New York
+1% projected growth
Job Description
Job Summary We are seeking a dynamic and results-driven Assisted Living Admissions Marketer to lead our outreach efforts and attract prospective residents to our vibrant community. This role combines strategic marketing expertise with a compassionate approach to connect individuals and families with the exceptional care and lifestyle options we offer. As a key member of our marketing team, you will develop innovative campaigns and foster meaningful relationships that drive occupancy and community growth. Your energetic approach will inspire trust and engagement, ensuring our community remains top-of-mind for those seeking assisted living solutions. Responsibilities Develop and execute comprehensive marketing strategies tailored to the assisted living sector, utilizing SEO, content marketing, social media advertising campaigns, and email marketing to increase visibility and engagement. Collaborate cross-functionally with sales teams, product management, and community staff to align marketing initiatives with operational goals. Assist with content writing efforts for brochures, blogs, social media posts, and newsletters that highlight community amenities, resident stories, and care services. Requirements Proven experience in marketing management within senior living or healthcare sectors is highly preferred. Willing to train the right candidate! Strong research capabilities to identify target audiences and market trends within the assisted living industry. Exceptional communication skills with the ability to craft compelling messages for diverse audiences across multiple channels. Reliable transportation and ability to travel daily. Join us in shaping vibrant communities where compassion meets innovation! This paid position with a generous bonus structure offers an exciting opportunity to make a meaningful impact through creative marketing strategies while advancing your career in the thriving senior living industry.