Director of Marketing - Nursing Home Located in the
Nassau County Region Salary:
Basesd On Experience, Excellent Salary with Benefits!! Will Pay What It Takes!!
Qualifications:
Must have a strong understanding of marketing principles, strategies, and tactics Must have marketing experience in long-term care Must have connections to local hospitals in the area Experience/ability to establish new connections Excellent oral and written communication skills Must be able/ willing to travel
Responsibilities:
Establish and maintain strong ties with hospital discharge planners, case managers, social workers, senior living communities, and local physicians. Represent the facility at community events, senior centers, and civic organizations to increase visibility. Create and implement comprehensive marketing plans to meet admissions and census goals. Ensure consistent brand messaging, visual identity, and positive representation across all channels. Identify trends, assess competitors, and use data to inform strategy. Track marketing efforts, analyze performance, forecast occupancy, and report results to leadership. Manage marketing expense budgets. #7689