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FL
Finger Lakes Opera
Marketing & Development Manager
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What they do
A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$128,219 / year median in New York
-6% projected decline
Job Description
Marketing & Development Manager Finger Lakes Opera - 5.0 Rochester, NY Job Details Part-time | Full-time From $37,500 a year 5 days ago Benefits Paid time off Opportunities for advancement Flexible schedule Qualifications Media buying Written communication Google Workspace Interpersonal skills Bachelor's degree Theater experience Productivity software Community relationship building OPERA Donor cultivation Full Job Description
POSITION OVERVIEW FLO
seeks to add to its administrative staff by hiring a dynamic and energetic Marketing & Development Manager to augment the organization's efforts to diversify income, broaden awareness, and strengthen community relationships. This position will report directly to the FLO Executive Director. This role offers flexible working hours from November through May to accommodate the organization's shifting operational needs during these months (average of 24-28 hours/week). The summer season is recognized as FLO's busiest period and requires heightened engagement and a greater time commitment to support the organization's activities (average of 45-50 hours/week, mid-June-mid-August). This position offers room for advancement with a thriving performing arts organization experiencing tremendous growth.RESPONSIBILITIES/DUTIES
- Manage details of all list trades to maximize audience development and sales potential.
- Manage media buys and work with Creative Director to ensure timely delivery of all ads.
- Maintain update FLO's press list to ensure comprehensive and accurate media outreach.
- Create and distribute all eblasts through MailChimp.
- Create and distribute all press releases.
- Serve as representative for all press inquiries which includes securing and coordinating all details for media interviews.
- Oversee content compilation and manage ad campaign for Summer Festival program.
- Supervise ticket sales during Summer Festival.
- Work with Executive Director to build institutional awareness throughout community.
- Maintain and update donor profiles in the Audience View platform and be responsible for the donor listing online and in the Summer Festival program.
- Assist Executive Director with Annual Fund Campaign which requires gift acknowledgement, stewardship support, and management of solicitation process.
- Assist with the research of new funders to identify and cultivate new streams of revenue.
- Serve as staff liaison and support for Friends of FLO.
- Other responsibilities as assigned (help with grant proposals, serving as onsite staff representative at engagement and/or donor events, administrative and production support during Summer Festival).
EXPERIENCE/QUALIFICATIONS
- Bachelors degree
- Minimum of three years work experience in marketing and fundraising performing arts
- Superior communication skills (verbal and written)
- Ability to multi-task, meet deadlines, and work with variety of personalities
- Team player who is self-motivated
- Proficient in Google Workspace, Word, Excel, PowerPoint, Canva, Adobe
- Experience with AudienceView (ticketing & donor platform) and MailChimp
- Knowledge of opera artform preferred