Description Director of Business Development and Marketing Akron, OH Onsite first 90 days, then hybrid Reporting to the President and CEO, the Director of Business Development and Marketing will lead marketing, communications, brand, digital engagement, public relations, and sales enablement strategies. This highly collaborative role partners closely with Sales and executive leadership to generate leads, strengthen customer relationships, support revenue growth, and identify new opportunities to grow the business. Responsibilities

+ Develop and execute integrated marketing and communications strategies aligned with sales, business development, revenue, and customer retention goals.

+ Partner closely with Sales to create lead-generation campaigns, sales materials, customer communications, and targeted market initiatives.

+ Collaborate with executive leadership on annual marketing priorities, brand positioning, growth strategies, and measurable performance goals.

+ Monitor sales pipeline and marketing performance, including lead quality, campaign ROI, customer engagement, and revenue contribution.

+ Lead and develop marketing, communications, sales support, and creative team members.

+ Develop multi-channel campaigns across email, digital advertising, Google Ads, LinkedIn, social media, direct mail, webinars, and other channels.

+ Manage CRM and marketing automation platforms, including Act-On and Microsoft Dynamics CRM, to support lead generation, segmentation, pipeline activity, and customer retention.

+ Oversee content and creative development, including newsletters, e-blasts, PR, sales collateral, presentations, digital assets, and advertising.

+ Manage public relations, media outreach, customer communications, and brand-building initiatives.

+ Plan and support conferences, trade shows, seminars, sponsorships, and customer events that generate awareness and sales opportunities.

+ Conduct market, customer, and competitor research to identify opportunities and recommend new marketing and business development strategies.

+ Manage marketing budgets, vendors, advertising, production schedules, and project timelines.

+ Stay current on marketing trends and emerging tools and bring creative, new ideas that increase brand awareness, customer acquisition, and revenue.

+ Travel as needed for conferences, trade shows, customer meetings, and other business development activities.

Requirements Qualifications:

+ Ten or more years of progressively responsible leadership experience in marketing, communications, sales, business development, public relations, or a related field. Demonstrated success developing and executing marketing strategies that support lead generation, customer acquisition, customer retention, and revenue growth.

+ Experience working closely with sales teams to develop campaigns, collateral, messaging, account support, pipeline-building programs, and customer communications.

+ Strong understanding of digital marketing, email marketing, website content, CRM systems, marketing automation, online advertising, social media, analytics, and campaign reporting.

+ Proven ability to lead teams, manage direct reports, coordinate cross-functional projects, and hold staff accountable for goals, deadlines, and quality standards both in person and remotely.

+ Excellent writing, editing, verbal communication, presentation, and storytelling skills, with the ability to adapt messaging for different audiences and channels.

+ Experience managing budgets, vendors, creative production, advertising placements, events, trade shows, public relations activities, and marketing project timelines.

+ Strong analytical skills with the ability to interpret campaign results, sales activity, customer feedback, survey findings, and market research to improve performance.

+ Ability to manage multiple priorities, meet deadlines, work independently, solve problems resourcefully, and adapt to changing business needs.

+ High level of professionalism, executive presence, sound judgment, strong organizational skills, attention to detail, and a collaborative leadership style capable of influencing organizational strategy and driving measurable business results. Bachelor's degree in marketing, communications, business, public relations, journalism, sales, or a related field required; advanced degree or relevant certifications preferred. Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .