We are looking for a motivated, analytical, and creative Digital Marketing Manager to oversee and improve the digital marketing efforts for two Ken Ganley Kia dealerships. This is not simply a social media position. We are looking for someone who understands digital marketing, SEO, paid search, website performance, lead generation, customer retention, and analytics. Most importantly, we want someone who can determine what is working, what isn't, and how we can get the best return from every marketing dollar we spend. This position will work closely with dealership management and our advertising partners while taking ownership of the day-to-day digital presence of both dealerships. Responsibilities Manage and monitor both dealership websites, ensuring information, pricing, specials, links, pages, and content are accurate and up to date Regularly check for broken links, outdated information, and other website issues Create and publish SEO-focused content, including blogs, FAQs, landing pages, and other website content designed to improve organic search visibility Analyze Google Ads and paid search performance and identify opportunities to improve results Monitor website traffic, conversions, leads, cost per lead, and other key performance metrics Track leads from their original source through the sales process to determine actual sales and true ROI Analyze the performance of third-party vendors such as Autotrader, Cars.com, and other lead-generation partners Work directly with marketing vendors and hold partners accountable for performance Manage and monitor dealership social media pages and content Maintain and optimize Google Business Profiles Monitor online reviews and identify trends or opportunities for improvement Develop targeted customer retention campaigns using email and text messaging Help identify opportunities within our existing customer database to generate repeat and referral business Prepare a clear weekly marketing performance report showing spend, traffic, leads, sales, ROI, and opportunities for improvement Continually look for new ways to increase website traffic, generate qualified leads, improve customer retention, and reduce wasted advertising dollars What We're Looking For Bachelor's degree in Marketing, Communications, Business, or a related field preferred 2+ years of digital marketing experience preferred Experience with Google Ads, Google Analytics, SEO, paid search, and website management preferred Strong analytical skills with the ability to turn data into actionable recommendations Strong writing and communication skills Excellent attention to detail Highly organized and able to manage multiple projects, websites, vendors, and deadlines Comfortable working independently and taking ownership of results Ability to communicate with vendors, ask the right questions, and hold partners accountable Automotive dealership experience is a plus, but not required Equivalent professional experience will be considered The Person We're Looking For We want someone who doesn't just look at reports—we want someone who asks questions. What did we spend? How many leads did it generate? How many customers showed up? How many vehicles did we sell? What was our true cost per sale? What should we do differently next month? If you enjoy digging into data, improving SEO, creating content, analyzing advertising performance, and figuring out what actually drives results, we'd like to talk with you. This is an opportunity to take ownership of the digital marketing strategy for two established Ken Ganley Kia dealerships and have a measurable impact on their continued growth.

Job Type:

Full-time Experience:

Digital Marketing:

2 years preferred

Automotive Marketing:

Preferred, but not required

Education:

Bachelor's degree preferred

Pay:

$80,000.00 - $95,000.00 per year

Benefits:

401(k) Employee discount Flexible schedule Health insurance Paid time off Vision insurance

Work Location:

In person