Find Jobs
Find Jobs Near You – Available Work in Your Location
Skip to job details
BG
Bowling Green State University
Falcon Media Social Media Director - School of Media and Communication
Career Insights for Director of Marketing
See where this job fits in the broader career landscape. Knowing your career path helps you see what's possible from here.
Scorecard
Based on Ohio data
Review key factors to help you decide if this role fits your goals. How is this calculated?
What they do
A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$122,883 / year median in Ohio
+3% projected growth
Job Description
The Social Media Director leads Falcon Media's student-driven social media channels, focusing on growing audience and increasing engagement. Career Readiness Competencies Seek feedback from supervisors and apply it to improve performance. Set personal goals and track progress toward them. Take initiative to learn new tools, systems, or procedures on the job. Participate in campus training or workshops to build skills. Maintain a positive, growth-oriented mindset when facing challenges. Ask questions to gain clarity on job expectations and responsibilities. Work with Content Directors to ensure flow of content to social channels Works with Falcon Media Manager to align interns' work with objectives Produces and leads production of social-only content Leads engagement with social media audience Leads recruitment efforts Works with other directors to ensure efficient operations Actively participate in weekly leadership meetings Identify promotional and partnership opportunities, e.g. social media trends One year experience running non-personal social media channel preferred Demonstrated experience creating cross-platform content Demonstrated understanding of working with social media platforms, including scheduling and reporting on analytics Preferred majors: Journalism, Public Relations, Marketing, Media Production & Studies, VCT Demonstrated good news judgment and knowledge of the University and community Demonstrated leadership skills