Director of Marketing

Director of Marketing Position Overview LeaderPromos is seeking a highly accountable, growth-oriented Director of Marketing to build, lead, and actively execute a scalable marketing function that drives measurable revenue impact across the organization. This role is designed for an entrepreneurial leader who thrives in a "build-and-execute" environment. You will not only define strategy but also directly contribute to execution—developing campaigns, optimizing systems, and driving results. You will serve as a critical partner to Sales and Leadership, while also building the right team, infrastructure, and processes to support long-term scalable growth. Key Responsibilities 1. Revenue-Driven Marketing Strategy Develop and execute a comprehensive, multi-channel marketing strategy aligned to company revenue goals Translating business objectives into measurable marketing initiatives tied directly to pipeline and sales growth Build annual and quarterly marketing plans with clear ROI accountability Establish ROI modeling frameworks to guide investment decisions and growth strategies 2. Strategic Campaign Development, Coordination & Execution Coordinate and execute comprehensive company and client marketing initiatives including campaigns, collateral, webstore content, and digital programs Ensure strict alignment with brand standards, governance, and client expectations Personally contribute to campaign development, messaging, and deployment Drive integrated, multi-channel execution across digital, email, content, social, and events Work with Sales leaders to create various branded merchandise marketing drops to engage current clients, prospects/targets, and strong vertical markets 3. Content Strategy, Distribution & Alignment Develop and execute content strategies that align with brand positioning and target audience needs Oversee content distribution strategies to maximize reach, engagement, and performance Ensure all content is data-informed, on-brand, and aligned with client marketing standards Continuously analyze content performance and optimize distribution channels 4. Sales Alignment & Revenue Enablement Partner closely with Sales to align on pipeline targets, lead quality, and conversion strategies Develop marketing programs that support both new business acquisition and current client growth Enable sales teams with tools, messaging, and campaigns that accelerate deals, opportunities and sales presentations Establish feedback loops to continuously improve lead quality and campaign effectiveness 5. Performance Tracking, Data Analysis & Optimization Establish, track, and continuously refine key performance indicators (KPIs) across all marketing efforts Establish lead definitions, values and sales engagement strategies Lead performance tracking, A/B testing, and campaign optimization initiatives Identify actionable insights from data to improve efficiency, conversion rates, and ROI Build dashboards and reporting frameworks that provide clear visibility into performance via HubSpot, Google Analytics, and other data platforms as needed 6. ROI Modeling & Growth Optimization Define and implement ROI metrics across all campaigns and marketing initiatives Analyze performance data to inform strategic decisions and optimize spend allocation Develop and execute strategies that increase marketing efficiency and drive revenue growth Continuously improve Marketing Return on Investment (MROI) across channels including creating new ideas for establishing stronger ways to connect with large Fortune 500 companies 7. Marketing Technology & Systems Optimization Leverage and optimize CRM, e-commerce platforms, and marketing automation systems (e.g., HubSpot) Build scalable workflows that enhance lead generation, nurturing, and conversion Ensure full utilization of marketing technology stack to maximize output and efficiency Identify and implement new tools that improve performance and scalability 8. Budget Management & Forecasting Partner with the VP of Brand to manage marketing budgets and forecasting with precision Ensure disciplined financial oversight and alignment with business priorities Optimize allocation of resources to maximize ROI within budget constraints Track performance against budget and adjust strategies proactively 9. Project Management & Operational Execution Oversee complex marketing initiatives using project management tools (e.g., Monday.com) Maintain accurate and actionable marketing calendars across company and client programs Ensure timelines, deliverables, and cross-functional coordination are executed flawlessly Improve operational efficiency through process development, standardization and documentation for departmental success 10. Team Building & Talent Development Assess organizational needs and hire the right talent to build a well-rounded marketing team Define roles across key functions including demand generation, content, digital, and analytics Foster a performance-driven culture rooted in accountability and execution Mentor team members while maintaining hands-on involvement in marketing initiatives 11. Best Practices, Innovation & Trend Management Research and apply best-in-class marketing practices and methodologies Continuously evaluate emerging trends, tools, and technologies Utilize new AI software within HubSpot and others available to reduce resources and speed up marketing actions Integrate new strategies into marketing programs to maintain competitive advantage Drive innovation while ensuring practical, results-focused execution 12. Brand & Market Positioning Strengthening LeaderPromos' brand presence and differentiation in the marketplace Develop a stronger sales presentation for large client opportunities along with basic information about "why LeaderPromos" accessible to the sales teams Ensure consistency across all messaging, channels, and client touchpoints Identify market opportunities and competitive positioning strategies Marketing KPI Ownership & Success Metrics (Targets to be developed after strategic marketing planning meeting) Revenue & Growth Marketing-sourced and influenced revenue Pipeline contribution and growth rate Customer acquisition cost (CAC) Marketing Return on Investment (MROI Lead Generation & Conversion MQLs, SQLs, and conversion rates Cost per lead (CPL) Lead quality and sales acceptance rates Campaign & Channel Performance Campaign ROI and channel effectiveness - internal and external Engagement metrics across email, content, and social Conversion rates and funnel performance Digital & Platform Performance (with new e-commerce direction) (Future) Website traffic and conversion optimization SEO and organic growth Paid media efficiency (CTR, CPC, CPA) Content Effectiveness Content reach, engagement, and conversion impact Distribution performance by channel Sales Enablement Impact Win rates and deal velocity Marketing influence on pipeline progression Operational & Financial Efficiency Budget adherence and forecasting accuracy Campaign execution speed and efficiency Technology utilization and automation performance Be a LEADER every day! At LeaderPromos we love coming to work every day, and we have strong beliefs in how we show up to work together. When you join LeaderPromos this is the commitment you make back to the organization and yourself. We are proud of what we do for our clients, and we are proud of how we do it—the culture we have built with each other. We are an inclusive, certified woman-owned business, focused on the individual growth and success of all team members. If you share a belief in these core values, then you should be a Leader too. Lead with Confidence. We lead with Innovation, creativity, open-mindedness, and commitment. Embrace Change and Grow. We believe diversity, inclusion, always learning, continual self-improvement, and being flexible make us all better people. Attitude is Everything. We know that being positive and passionate will lead to high-level teamwork and accountability. Doing the Right Thing. We promise to be respectful and operate with integrity and awareness. Eager to Serve. We believe in customer excellence, consistency, and executing and delivering results that matter! We are Resilient. We take pride in our work, our community, and care. Doing our part to make this world a better place.

About LeaderPromos:

LeaderPromos is an award-winning promotional marketing agency. Our strategic approach and partnership mentality delivers custom products with a purpose that promote top-of-mind brand awareness and our clients' goals & initiatives. We immerse ourselves in their brand and align with new or current marketing strategies to create tailored solutions above and beyond expectations. Just as it is important for our clients to distinguish themselves from the competition, we take the same approach at LeaderPromos. Our agency possesses the latest technology and resources to activate brands. Our global reach provides clients with worldwide-branded products regardless of their location. With extensive in-house exclusive services, we have become your single-source solution to deliver success. LeaderPromos' passion for creativity and dedication to our clients has ranked us among the top 1% of 26,000+ distributors nationwide. For more than 30 years, LeaderPromos has offered branding solutions backed with innovative ideas, the best technology, and a passion for delivering results. LeaderPromos is an equal employment opportunity employer. We welcome everyone regardless of their race, color, religion, sex, sexual orientation, gender expression, national origin, age, disability, veteran status, or genetics. We provide an inclusive, open, and diverse work environment.