Marketing Director - eCommerce & Growth Weatherables - 3.4 Groveport, OH Job Details Full-time 22 hours ago Benefits Health savings account Paid holidays Disability insurance Health insurance Dental insurance 401(k) Tuition reimbursement Paid time off Employee assistance program Vision insurance 401(k) matching Employee discount Professional development assistance Life insurance Retirement plan Qualifications Marketing ROI (MROI) improvement Growing experience Managing marketing teams Managing marketing project budgets Product marketing Team leadership B2C Coaching Marketing company internal data Shopify E-commerce Team development Bachelor's degree Online retail experience Relationship management Leading team collaboration initiatives Marketing analytics Organizational budget management Senior leadership Team building B2C business model Full Job Description About Weatherables Weatherables is a leading manufacturer of premium fencing, railing, and outdoor living products, proudly made in Ohio using 85% recycled materials. We serve customers through Weatherables.com, key B2B contractor and wholesale relationships, and major digital marketplace channels including Home Depot, Lowe's, and Amazon. We're looking for a data-driven, hands-on Marketing Director to accelerate revenue growth, strengthen our brand, and lead the next phase of our multi-channel commerce strategy. This is an opportunity for a true "player-coach" —someone who can lead and develop a marketing team, partner with executive leadership, and still roll up their sleeves to work directly in the platforms, analyze performance, test new ideas, and get things done. What You'll DoDrive Multi-Channel Revenue Growth Own marketing performance and growth across Weatherables.com, Amazon, Home Depot, Lowe's, and emerging digital channels. Develop annual and quarterly growth strategies aligned with company objectives. Manage marketing budgets and investments against key performance indicators, including Revenue, ROAS, CAC, AOV, LTV, and Retention . Manage agency, vendor, and marketing technology relationships to maximize ROI. Expand Wholesale & Professional Channels Lead marketing and customer acquisition strategies for the Weatherables Professional Program , targeting contractors, builders, and professional installers. Develop and expand marketing efforts supporting our wholesale brands and B2B channels. Partner with Sales to identify opportunities for lead generation and long-term account growth. Lead Shopify Plus & Digital Commerce Serve as the functional business owner of our Shopify Plus ecosystem. Continuously improve the customer journey, product merchandising, site search, checkout experience, and conversion performance. Partner with IT, Operations, and external development resources to prioritize and implement technical website enhancements. Build Best-in-Class Lifecycle Marketing Own the customer lifecycle strategy from initial lead capture through repeat purchase and long-term brand advocacy. Manage email and SMS marketing through Klaviyo , including segmentation, automated flows, personalization, and promotional campaigns. Optimize post-purchase journeys, cross-sell opportunities, and win-back campaigns to increase customer lifetime value. Champion Conversion Optimization & Modern Search Build a culture of continuous testing and improvement through A/B testing of landing pages, product pages, messaging, offers, and checkout experiences. Lead organic visibility strategies combining traditional SEO with emerging AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) . Help position Weatherables to capture customer search intent across platforms including Google, ChatGPT, Gemini, and Perplexity. Strengthen Our Brand Develop a strong understanding of our fencing and railing products to ensure marketing accurately communicates product features, benefits, and performance. Oversee the development of catalogs, product literature, physical marketing materials, showroom materials, and sample kits. Maintain consistent brand standards across digital and physical customer touchpoints. Partner closely with Sales, Operations, and Customer Service to create a seamless customer experience and champion the voice of the customer. What We're Looking ForRequired Qualifications 7-10+ years of progressive marketing experience with demonstrated success growing eCommerce and direct-to-consumer revenue. 5+ years of experience building, managing, and developing marketing teams. 3+ years of experience managing departmental budgets and demonstrating ROI on marketing investments. Proven hands-on experience scaling revenue within a Shopify Plus environment. Strong experience with Klaviyo or similar lifecycle marketing and automation platforms. Experience working within major retail marketplace ecosystems such as Amazon, Home Depot, and Lowe's. Strong knowledge of performance marketing, including Google Shopping/PMax, paid social, CRO, customer analytics, attribution, and retention. Strong analytical skills with the ability to turn data into clear, actionable business strategies. Excellent communication and collaboration skills with experience partnering with executive leadership. Preferred Qualifications Experience managing brands across both B2C and B2B/wholesale channels. Experience within fencing, railing, building materials, home improvement, or a related industry. Experience with website development, SEO/AEO/GEO, and social media conversion strategies. Copywriting, video content strategy, or professional videography management experience. Bachelor's degree in Marketing, Business, or a related field.

The Right Mindset Player-Coach:

You can think strategically, communicate confidently with leadership, develop a strong team, and still jump into a dashboard or platform yourself when needed.

Data-Driven & Customer-Focused:

You use data, customer insights, and measurable results to guide decisions—not assumptions.

Relentless Optimizer:

You enjoy testing ideas, learning from results, and continually finding ways to improve performance.

Values-Driven:

You take ownership, work collaboratively, support your teammates, and treat others with compassion and respect. Compensation, Benefits & Company Culture Weatherables believes in taking care of our employees with competitive compensation, valuable benefits, and a workplace where people have the opportunity to grow and succeed.

Benefits include:

Competitive pay based on experience and qualifications Medical, dental, and vision insurance Health Savings Account (HSA) for eligible employees Employer-paid life insurance Short-Term Disability (STD) and Long-Term Disability (LTD) 401(k) retirement plan with employer match after one year of service Paid Time Off (PTO) and paid holidays Employee Assistance Program (EAP) Optional Hospital Indemnity, Critical Illness, and Accident Insurance Our Culture At Weatherables, we're building more than quality fencing and railing—we're building a workplace based on teamwork, ownership, compassion, respect, safety, and continuous improvement . We value people who take pride in their work, support one another, solve problems, and look for ways to make things better. You'll have the opportunity to make a measurable impact on our growth while working alongside a team committed to doing great work together. Ready to help build the next stage of Weatherables? We'd love to hear from you.

Benefits:

401(k) 401(k) matching Dental insurance Employee assistance program Employee discount Health insurance Health savings account Life insurance Paid time off Professional development assistance Retirement plan Tuition reimbursement Vision insurance

Work Location:

In person