A Brand Manager manages and coordinates marketing activities for a single brand within a company's portfolio. Works within larger marketing team. Monitors demand for the brand. Identifies potential new customers; develops strategies for increasing sales or market share.
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_PARAGRAPH JOB_DESCRIPTION.SHARE.HTML Bob Evans Farms Marketing New Albany, Ohio Regular Full-Time No 31481 Job Description Business Unit Overview About Bob Evans Farms, Inc. For over 75 years, Bob Evans Farms has delivered delicious, quick-to-table, farm-inspired food that makes mealtime a little bit easier and a lot more delicious. We're proud to be the No. 1-selling refrigerated dinner sides•, including many varieties of wholesome, feel-good favorites such as mashed potatoes and macaroni & cheese, sold in grocery stores across the country. We're also a leading producer and distributor of sausage and egg products including liquid eggs. In addition to our flagship Bob Evans ® brand, our product portfolio includes Simply Potatoes ® , Egg Beaters ® and Owens ® Sausage. Bob Evans Farms is based in Columbus, Ohio, and is owned by Post Holdings, Inc., a consumer-packaged goods holding company. For more information about Bob Evans Farms, Inc., visit www.bobevansgrocery.com .
Responsibilities Position Overview:
An Associate Brand Manager plays a key role in the management of their assigned brands. Reporting to a Senior Brand Manager this position is responsible for helping to drive growth through the activation of business analytics, cross-functional team leadership and the execution of critical brand programs. The candidate will help drive the brand and business to acquire new markets and consumers, ensure strong relationships with our key customers and achieve business revenue and growth goals. Through influence and effective partnering, they will align strategic partners while rallying the other marketing and sales team members for flawless execution. Incremental sales, strong program ROIs, increased household penetration, increased market share and increased buy rate are some of the critical measures that this role will be evaluated on. This position will require the ability to thrive in an entrepreneurial environment, multi-task, and keep various projects on track. Strong leadership and communication skills, both written and verbal, will be required to keep other functional areas apprised of and engaged in team initiatives.
Accountabilities:
Lead and manage projects that deliver net sales and profit growth for assigned categories. Operate as a steward of the brand ensuring the alignment of strategy with marketing execution and the 4 Ps of marketing (product, price, place, and promotion). Maintain extensive knowledge of the business to make decisions based on the unique needs of this consumer and/or the category. Develop monthly reporting and analysis package to inform leadership of key trends, implications, and action steps to drive business growth. Experienced in one or more disciplines including: consumer promotions, advertising, in-store volume drivers, and customer/shopper marketing. Partner extensively with cross-functional team members to ensure alignment and success. Prepare periodic market assessments and ROI/performance analysis to help develop selling stories, recommend actions to improve business performance and to track and measure results. Enable packaging graphics execution projects, including agency briefing, accuracy review, and timeline delivery. Excellent financial acumen, able to evaluate program performance and use learnings to forecast future results.
Qualifications Education Level:
Bachelor's Degree required in Marketing or related field Master's Degree preferred in Marketing or related field
Experience:
2-4 years of experience in marketing (or relate field) CPG industry experience, required. Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
Skills:
Strong oral and written communication skills. Effective and focused on driving results for the organization and representing Bob Evans Farms culture and values. Achievement-driven with a focus on results and business performance, even when it means pushing back and challenging the status quo, albeit in a respectful manner. Someone who thrives in a high-energy, fast-paced, collaborative environment and who treats team members and outside partners with respect. Creative strategic thinker and problem solver, accustomed to working in teams. Must possess strong business judgment, leadership and integrity. Excellent organizational skills with the ability to prioritize workload. Strong project management skills with the ability to manage multiple projects at once. Apply JOB_DESCRIPTION.SHARE.HTML
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_PARAGRAPH JOB_DESCRIPTION.SHARE.HTML Offers of employment will be determined by factors including but not limited to job-related skills, experience, relevant education and/or training and geographical location of the open position. We offer competitive pay and comprehensive benefit plans and programs to eligible employees, including but not limited to: Paid time off Health Benefits Life Insurance Disability coverage Employee assistance programs (includes counseling, coaching, online programs, etc.) 401(k) Bob Evans Farms provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws. The requirements shared represent those the applicant must meet to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. If you have a disability and you believe you need a reasonable accommodation to search for a job opening or to submit an online application, we welcome you to confidentially inform us. Please contact us at hr@bobevansfoods.com . Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
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