Full Time Join an amazing community and dedicated team of higher education professionals building a new kind of college. Antioch College is a small, private liberal arts institution located in Yellow Springs, OH, with a distinct approach to transformative education through its signature classroom-coop-community model. Our small student body is broadly diverse, coming from all over the United States. Over a quarter of our students are first-generation college students, almost half are domestic students of color, three-quarters are eligible for the Federal Pell Grant, and over 80% identify within the LGBTQIA+ community. At Antioch we are cultivating a culture of care and inclusion that will set the precedent for institutions of higher education moving into the future. Antioch has a long history of being a beacon of progressive thought in the United States. We were founded by abolitionists in 1852, reopened as an independent college in 2010, and our dedicated alumni match our current students' tenacity to solve some of the most pressing challenges facing our society today.

POSITION SUMMARY DESCRIPTION

Antioch College seeks a Director of Strategic Marketing to lead integrated marketing, communications, and enrollment-focused initiatives that strengthen the College's visibility, engagement, and recruitment efforts. A central priority is the development, implementation, and ongoing optimization of the College's new CRM, SONIS, including workflows, communications, data practices, reporting, and user adoption. The Director will work closely with Admission and Financial Aid, Advancement, Alumni Relations, campus learning hubs, and other institutional partners to ensure coordinated, data-informed outreach. Vendor management is a critical responsibility, including oversight of relationships, deliverables, timelines, contracts, budgets, and performance for marketing, technology, and communications partners. This position will report to the Dean of External and Community Relations.

ESSENTIAL RESPONSIBILITIES OF THE POSITION

In leading the College's strategic marketing, communications, CRM, and vendor-management work, this position will: Strategic Marketing and Communications Lead the development and implementation of a comprehensive, integrated strategic marketing and communications plan for the College, with clear goals, audiences, channels, timelines, and measures of success. Develop and execute integrated marketing campaigns that highlight the College's distinctive offerings, value proposition, academic programs, student experience, and outcomes. Conduct market research and stay current on higher education marketing, digital engagement, CRM, AI, search, social media, and creative trends to strengthen institutional strategy. Establish and uphold College-wide marketing, brand, communications, data, and campaign best practices. CRM Development and Optimization Lead the development, implementation, configuration, and continuous improvement of the College's new CRM, SONIS, in partnership with Admission, Financial Aid, IT, and other key stakeholders. Design and document CRM workflows, audience segmentation, communication plans, data standards, dashboards, reporting, and business processes that support recruitment, marketing, and relationship management. Drive user adoption through training, documentation, testing, quality assurance, and ongoing assessment of system performance and institutional needs. Use CRM data and analytics to evaluate campaign performance, enrollment funnel activity, engagement, conversion, and return on investment, and recommend improvements. Vendor Management Serve as a primary institutional partner for marketing, communications, CRM, technology, creative, media, and other external vendors; vendor management is a critical function of this role. Manage vendor selection and onboarding as appropriate, scopes of work, project timelines, deliverables, budgets, contracts, service expectations, and performance. Hold vendors accountable for measurable outcomes, effective collaboration, data stewardship, brand standards, and timely delivery while ensuring the College receives strong value from external partnerships. Internal Client Collaboration Partner closely with Admission and Financial Aid to develop recruitment marketing strategies, segmented communications, campaigns, and content that engage prospective students and families throughout the enrollment funnel. Work with the Alumni Relations team to develop communication strategies that engage alumni and encourage their participation in college events and activities. Collaborate with the campus learning hubs to develop communication plans that promote the hub's programs and services to the college community and beyond. Support the advancement office and the president's office in their fundraising efforts. Content Creation With team members and external partners, conceptualize, create, and deliver high-quality work across print and digital channels, including brochures, magazines, direct mail, advertising, websites, email, landing pages, and other electronic media. With team members, help manage the college's social media accounts, including creating content and engaging with followers. External Relations Develop and optimize digital content for search engines, emerging AI-driven discovery, accessibility, audience engagement, and conversion. Maximize media opportunities by developing and maintaining relationships with media members, influencers, and community leaders to generate coverage of programs, administration, faculty, and students. Supervision Supervise and mentor student workers who contribute to the efforts in this area of the College, including but not limited to: providing guidance, tracking hours and approving timesheets. Student engagement in our work program is integral to their educational experience. Supervisors serve as primary educational role models who provide learning opportunities for students to build workplace skills that are developmentally appropriate and transferable to professional realms beyond the College. Perform other duties as assigned.

NON-ESSENTIAL FUNCTIONS

Build positive relationships with faculty, staff, and students through participation in cultural and other College-sponsored

QUALIFICATIONS

Associate degree or Bachelor's degree in Communications, Marketing, Public Relations, Higher Education, Business, or a related field preferred. 5+ years of experience in a college or university admissions or marketing office preferred, but not required. Excellent written and verbal communication skills. Strong project management skills and ability to work collaboratively with cross-functional teams. Experience with social media management and content creation. Knowledge of higher education enrollment, admissions, recruitment, communications, and marketing is strongly valued. Demonstrated knowledge of CRM systems, content management systems, marketing automation, social media, analytics, and emerging communications technologies. Experience supporting CRM implementation, development, or optimization is preferred.

REQUIRED SKILLS/PHYSICAL ABILITIES

Deep understanding of copywriting, graphic design, and publishing best practices and principles. Experience optimizing content for various media platforms, including advertisements, social media, etc. Creativity and ability to think strategically. Demonstrated exceptional proactive customer service skills and the ability to problem-solve with a positive attitude. Detail-oriented and exceptional copywriting and editing skills. Ability to manage multiple assignments simultaneously, work as a team member with little supervision, and meet deadlines. Demonstrated ability to manage external vendors, budgets, contracts, project scopes, timelines, and performance expectations. Strong analytical skills and the ability to translate CRM, marketing, and enrollment data into actionable strategy and measurable improvements. Physical ability to perform daily office activities, including sitting at a desk, lifting light duty, and written and oral correspondence.

ENVIRONMENTAL CONSIDERATIONS

This position has eligibility for remote opportunities. To apply for this job email your details to mkubat@antiochcollege.edu