Content Marketing Manager Omnicell - 3.4 Cranberry Township, PA Job Details 20 hours ago Qualifications Technical editing B2B business model Stylistic editing Cross-functional collaboration B2B marketing Grammar Experience Content review Cross-functional communication Full Job Description Senior Content Marketing Manager (Hospital Solutions) The Senior Content Marketing Manager plays a pivotal role in shaping how our brand shows up in the market—through compelling storytelling, distinctive voice, and high-impact content across every touchpoint. This role is responsible for developing and scaling content that amplifies thought leadership and brings new product stories to life to support campaigns, sales enablement, and thought leadership. The role requires the ability to transform complex, often technical concepts into clear, engaging narratives that resonate with diverse audiences and reinforce a cohesive brand identity. The Senior Content Marketing Manager is a strategic creator and strong editorial thinker who can balance creativity with precision—and elevate both the quality and consistency of Omnicell's brand voice. Key Responsibilities Create High-Impact, Multi-Channel Content Develop, write, and edit a wide range of content including: ebooks, whitepapers, case studies, blogs, social posts, video scripts, email campaigns, landing pages, digital ads, and more Craft compelling headlines, taglines, messaging frameworks, and calls-to-action that drive engagement and conversion Translate complex subject matter into simple, engaging, audience-first content Champion Brand Voice & Storytelling Ensure consistency in tone, messaging, and narrative across all content and channels Bring a strong editorial lens to elevate clarity, quality, and creativity Contribute to the evolution of the brand voice by identifying opportunities to differentiate and strengthen storytelling Power Campaigns & Product Marketing Partner closely with Product Marketing and Demand Generation teams to develop campaign narratives and content strategies Support product launches with cohesive messaging and compelling content experiences Align content to buyer journeys and key personas to maximize impact Build a Scalable Content Engine Identify opportunities to repurpose and extend content across formats and channels Balance speed and quality to meet deadlines without compromising brand standards Leverage insights and performance data to continuously improve content effectiveness Collaborate Across the Organization Work cross-functionally with Product Marketing, Field Marketing, Sales, Digital, Events, and Design teams Partner with external agencies, writers, and vendors to scale content development Contribute to broader communications including PR, corporate storytelling, and internal communications Maintain Editorial Excellence Ensure all content adheres to brand and style guidelines Apply strong proofreading and copyediting skills to deliver polished, high-quality work Uphold consistency and accuracy across all outputs Key Attributes Strong storyteller and writer with a sharp eye for tone, voice, and narrative flow Skilled at simplifying complex ideas into clear, engaging content Highly collaborative, with the ability to build strong partnerships across teams Organized and adaptable—able to manage multiple priorities in a fast-paced environment Detail-oriented, with a commitment to quality and consistency Curious and creative, always looking for new ways to engage audiences Basic Qualifications 5+ years of experience in B2B content marketing Demonstrated expertise in both short-form and long-form content Strong writing, editing, and proofreading skills with mastery of grammar and style Experience supporting integrated marketing campaigns; ABM experience a plus Comfort working with cross-functional teams and external partners Preferred Qualifications Healthcare related experience B2B companies Work Conditions Occasional Travel Required About Us At Omnicell, innovation starts with people who are passionate about making healthcare safer and smarter. Since 1992, we've been transforming the future of pharmacy care through bold ideas and hands-on solutions that make a real impact on clinicians and patients' lives. We build outcomes-driven technology—from robotics to intelligent software—that helps clinicians work more efficiently and ensures patients get the care they need. Every improvement, every breakthrough, every idea is rooted in our belief that better is always possible. But what sets us apart isn't just the work we do, it's how we do it. Our Culture of Care shapes everything, from how we show up for each other to how we solve tough problems together. You'll find a team that has your back, leaders who listen, and a shared commitment to building something that matters. Here, careers are more than job titles, they are journeys of purpose and possibility. Whether you're just getting started or ready to grow in new directions, we'll meet you where you are, with support, flexibility, and opportunity that matches your ambition. If you're driven by purpose and ready to shape what's next in healthcare, there's a place for you at Omnicell. EEO, Privacy, and Adaptability Omnicell welcomes applications from all individuals, valuing a wide range of perspectives and backgrounds. As an equal opportunity employer, we do not discriminate based on race, gender, religion, sexual orientation, gender identity, national origin, veteran status, or disability. We are committed to making our recruitment process accessible to everyone. We offer support and reasonable adjustments for individuals with disabilities during our hiring process. If you need assistance, please contact us at . At Omnicell, respect for privacy and confidentiality is paramount. We adhere to strict policies to prevent discrimination or retaliation against those who engage in open conversations about compensation. However, employees privy to compensation information as part of their job role are expected to maintain confidentiality, except in specific circumstances outlined by law, such as during formal complaints, investigations, or as required by legal obligations. Learn more about our privacy practices: https://www.omnicell.com/privacy/ Please note that Omnicell reserves the right to modify job roles and responsibilities as needed to meet our organization's evolving needs and drive our mission forward.