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Car Logic of Wrightsville

Social Media and Marketing Manager

Job Description

About Us Car Logic of Wrightsville is a fast-growing used car dealership in Wrightsville, PA, known for our strong online presence and active social media following. We create fresh content daily and are looking for a creative, self-motivated all-in-one content and marketing professional to help us continue building our brand across YouTube, Instagram, TikTok, Facebook, and beyond. Position Overview We're seeking a full-time Videographer, Video Editor & Social Media/Marketing Manager to own our entire content and social media presence — from filming and editing daily short-form and long-form video, to managing our social platforms, growing our audience, and driving marketing strategy. Responsibilities Video Production Film daily short-form (Reels, TikToks, Shorts) and long-form (YouTube) video content. Edit raw footage into engaging, on-brand videos tailored to each platform. Capture vehicle features, test drives, staff/customer interactions, and dealership events. Add graphics, captions, music, and effects to enhance content. Organize and maintain a library of raw and edited footage. Stay current on video trends and platform best practices. Social Media & Marketing Manage a consistent daily posting schedule across YouTube, Instagram, TikTok, and Facebook. Own the content calendar and overall social media strategy. Write captions, hashtags, and post copy optimized for each platform. Monitor engagement, respond to comments/messages, and grow followers across channels. Track performance metrics (views, engagement, follower growth, lead generation) and adjust strategy accordingly. Plan and execute promotions, campaigns, and seasonal marketing pushes. Coordinate with management on inventory highlights, sales events, and dealership announcements to promote. Assist with other marketing initiatives (email campaigns, website updates, local advertising) as needed. Qualifications, Schedule & Pay Proven experience filming and editing both short-form and long-form video. Experience managing social media accounts and growing an audience, ideally for a business or brand. Must own personal camera/video equipment (mirrorless or DSLR preferred) and basic accessories (mic, gimbal/stabilizer, lighting a plus). Proficiency in video editing software (Premiere Pro, Final Cut, CapCut, DaVinci Resolve, etc.). Familiarity with social media analytics and scheduling tools. Strong understanding of pacing, storytelling, and what performs well on social platforms. Comfortable working independently and managing multiple priorities in a daily production/posting pipeline. Reliable, organized, and deadline-driven. Automotive or dealership content/marketing experience a plus, but not required Full-time position.
Pay:
$20-$32/hour, based on experience and equipment/skill level. Fast-paced, daily content and marketing environment.
Pay:
$20.00 - $32.00 per hour
Benefits:
Dental insurance Employee discount Flexible schedule Health insurance Paid time off Vision insurance
Work Location:
In person
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