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Priceline.com
Brand Media Manager
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Based on Connecticut data
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What they do
A Brand Manager manages and coordinates marketing activities for a single brand within a company's portfolio. Works within larger marketing team. Monitors demand for the brand. Identifies potential new customers; develops strategies for increasing sales or market share.
$163,375 / year median in Connecticut
-4% projected decline
Job Description
Brand Media Manager Priceline.com - 3.9 Norwalk, CT Job Details Full-time 1 day ago Benefits Disability insurance Health insurance Dental insurance Flexible spending account Paid time off Parental leave Vision insurance Retirement plan Qualifications Bachelor's degree Data-driven problem-solving Full Job Description This role is eligible for our hybrid work model: 2 days in-office Brand Media Manager From search engine optimization to branding and promotions, our Marketing team is the expert at spreading the Priceline message far and wide - capturing the hearts and imaginations of customers to get them to try our services, and keep them coming back for more. At Priceline, we pride ourselves on being the best travel deal makers in the world, all in support of our purpose to help consumers experience the moments that matter most. As a pioneer in online travel, we are on an exciting journey to reignite our brand superiority and weave Priceline into the cultural conversation. This role, reporting to the Director of Brand Media, will be critical in executing our cross-channel media campaigns across linear TV, CTV, OLV, audio and social. You will collaborate closely with the Brand Marketing team to bring our campaign strategy to life. Why this job's a big deal: We're looking for an Associate Brand Media Media Manager to lead campaign management, creative delivery, in-flight reporting and optimizations across Priceline's brand media campaigns. The ideal candidate is detail oriented, data driven, operationally strong, and passionate about travel. In this role you will get to: Manage the day-to-day execution and optimization of brand marketing campaign activities across the media ecosystem (TV, CTV, OLV, Social, Audio and other emerging platforms) Partner closely with external media agency team on media workflows and prioritization, from planning through execution and optimization Manage agency briefing cycles, campaign plan development and channel-level budget allocation to maximize effectiveness and impact Assist with the development and maintenance of campaign deliverables such as decks, flowcharts and other materials Prepare strategic presentations and campaign recaps for internal stakeholders Summarize performance insights, key learnings, and opportunities for improvement in media reports Lead activation workflows with agency, creative, and investment teams, including asset delivery, tagging, trafficking and monitoring Track brand media budget , including campaign authorizations and invoices Stay informed on new partners, product offerings and innovation opportunities that may impact campaign strategy Who you are: 4-6 years of experience in either brand or performance media planning / buying, preferably at an agency An understanding of digital platforms as well as traditional media Experience with campaign management including, trafficking and billing Strong collaboration skills and ability to work cross-functionally with multiple internal and external teams Proactive, detail-oriented, accountable, and enthusiastic approach to work Passion for travel coupled with strong belief in the power of brands and the role they play in changing the trajectory of a business and organization Demonstrated history of living the values important to