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CU
Canon U.S.A., Inc.
Business Development Supervisor Marketing Analytics & Performance
Career Insights for Marketing Analytics Manager
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Scorecard
Based on Illinois data
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What they do
A Marketing Analytics Manager oversees and implements all automated marketing campaigns for a company. Establishes analytics to understand how inbound marketing activity converts into sales or customer retention. Establishes strategies to understand and solve complex marketing problems by the interrogating large data sets, analyzing the results, and gaining insight. May manage a team of analysts.
$143,904 / year median in Illinois
-7% projected decline
Job Description
About the Role The Business Development Supervisor bridges the gap between marketing strategy and sales execution. Reporting directly to Marketing, this role leads the business development team with a heavy focus on data-driven decision-making, campaign execution, and performance optimization. The ideal candidate will establish tracking frameworks, manage pipeline-generating campaigns, and supervise daily BD operations to maximize campaign ROI and revenue growth. Your Impact 1.
Team Leadership:
Supervise and mentor the business development team, providing guidance, support, and performance feedback on a regular basis to ensure team success. Schedule regular one-on-one meetings with the team to discuss progress, address any challenges, and provide feedback. 2.Lead Management:
Implement strategies to generate high-quality leads and maintain a consistent flow of potential customers into the sales pipeline. Support the execution of targeted marketing campaigns to ensure a high volume of marketing leads. Proven ability to manage partner channels impartially, ensuring fair and balanced support for all partners while driving collaborative success. 3.Data Analysis:
Monitoring the performance of marketing leads and ensuring timely handover of leads. 4.Process Improvement:
Work closely with management to identify process improvements to enhance the efficiency and effectiveness of the business development team. 5.Reporting:
Prepare and present regular reports on marketing performance, lead generation, and campaign results for senior management. 6.Campaign Management Support:
Assist in the execution of marketing campaigns to ensure a high volume of marketing leads are generated resulting in SQL's. 7.Governance:
Demonstrate a clear understanding of, and strict adherence to, the rules of engagement specific to each instance and division, ensuring compliance and consistency across all interactions. 8.Technical Support:
Provide expert troubleshooting and support for business development agents, addressing their inquiries and resolving challenges in a timely and efficient manner.About You:
The Skills & Expertise You Bring Requires 5 years of related experience; bachelor's degree in a relevant field preferred.- Bachelor's degree in marketing, business administration, or a related field.
- Experience in leadership or supervisory role
- Proven experience in lead management, marketing coordination, or a similar role.
- Strong organizational and multitasking skills.
- Excellent communication and interpersonal skills.
- Proficiency in using CRM software and other marketing tools.
- Detail-oriented and proactive approach to problem-solving. In accordance with applicable law, we are providing the anticipated base salary for this role: $61,800
- $92,520 annually. Company Overview About our Company
- Canon U.
- Employee referral bonus
- Employee discounts
- "Dress for Your Day" attire program (casual is welcome, based on your job function)
- Volunteer opportunities to give back to our local community
- Swag!
- This position is full time and offers a hybrid work schedule requiring you to be in the office three days a week and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days).
Qualifications:
Requires 5 years of related experience; bachelor's degree in a relevant field preferred.- Bachelor's degree in marketing, business administration, or a related field.
- Experience in leadership or supervisory role
- Proven experience in lead management, marketing coordination, or a similar role.
- Strong organizational and multitasking skills.
- Excellent communication and interpersonal skills.
- Proficiency in using CRM software and other marketing tools.
- Detail-oriented and proactive approach to problem-solving. In accordance with applicable law, we are providing the anticipated base salary for this role: $61,800
- $92,520 annually.
Benefits
- 401(k) Plans
- Employee Stock Options (ESOs)
- Bonuses/Stipends
- Health Insurance