Digital Marketing Manager Essential Duties and Responsibilities:

Lead the development and execution of digital marketing strategies across paid media, third-party platforms, and OEM programs.
Oversee and manage external advertising partners and vendors, ensuring alignment with performance goals and accountability for results.
Drive continuous improvement in website performance, including user experience, lead generation, and conversion optimization across SRPs, VDPs, and landing pages.
Play a leadership role in advancing digital retailing initiatives, supporting a seamless online-to-offline purchase experience.
Analyze marketing performance data and provide strategic recommendations to improve efficiency, scalability, and ROI.
Establish clear performance expectations for campaigns and partners, ensuring data-driven decision-making.
Manage, mentor, and develop two direct reports, fostering a high-performance and accountable team culture.
Collaborate with dealership leadership to align marketing strategies with sales objectives and operational priorities.
Identify, evaluate, and implement new tools, technologies, and channels to improve marketing effectiveness and customer experience.
Stay informed on emerging trends in automotive retail, digital marketing, and consumer behavior.

Schedule:

Hybrid Role with Days in Office in Trevose Tools & Technology Environment The Digital Marketing Manager will be expected to leverage and optimize a range of platforms, including but not limited to:

Website & Digital Retailing Platforms (e.g., Roadster, Dealer.com, OEM platforms)
CRM & DMS
Systems (e.g., CDK, VinSolutions, or similar)
Analytics & Reporting Tools (e.g., Google Analytics 4, Google Tag Manager, Tableau, Iterable/SFMC)
Advertising Platforms (Google Ads, Meta Ads, third-party automotive marketplaces)
Call tracking, chat, and lead management tools
Microsoft Office Suite and reporting tools

Qualifications & Requirements Education:

Bachelor's degree in Marketing, Advertising, Communications, Business, or related field required

Experience:

5-8+ years of experience in digital or performance marketing
Experience managing external agencies or marketing partners with accountability for results
Experience in automotive, retail, or high-volume lead generation environments strongly preferred
Prior experience leading or mentoring team members

Skills & Competencies:

Strong strategic mindset with the ability to translate data into actionable marketing decisions
Deep understanding of digital advertising, lead generation, and conversion optimization
Familiarity with digital retailing tools and evolving automotive customer journeys
Strong analytical and problem-solving skills with a focus on measurable outcomes
Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
Strong organizational skills with the ability to manage multiple initiatives simultaneously
Ability to balance strategic leadership with hands-on execution About Faulkner The Faulkner Automotive Group is a family-owned and
operated automotive group serving Central and Southeastern Pennsylvania with the best vehicles and services.

Our dealership group is composed of 31 dealership locations and 23 franchises, making us one of the largest family-run dealer groups in the country. Faulkner is an Equal Opportunity Employer and a Drug Free Workplace. 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Digital Marketing Manager