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CCFBank
Digital Marketing Manager
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Based on Wisconsin data
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What they do
A Digital Marketing Manager manages integrated digital marketing campaigns for a company from concept to execution. Oversees digital marketing across different channels including web, email and social media platforms. Monitors impact of digital marketing on uptake of product. Identifies potential new digital channels; develops strategies for increasing sales or market share.
$124,092 / year median in Wisconsin
+7% projected growth
Job Description
Drive Growth. Build Relationships. Make More Possible. At CCFBank, we believe strong relationships and innovative thinking create meaningful impact for our customers, colleagues, communities, and shareholders. We're looking for a results-driven Digital Marketing Manager to lead our marketing strategy, strengthen our brand, and drive measurable business growth across our consumer and business banking segments. This is an exciting opportunity for a strategic marketing leader who thrives on leveraging data, digital tools, and customer insights to generate results. If you're passionate about creating high-performing campaigns, leading talented teams, and transforming marketing efforts into business outcomes, we'd love to hear from you. This position is located in Eau Claire, WI. Primary Responsibilities Develops and implements ROI-focused marketing strategies that align with CCFBank's business objectives, with a specific emphasis on driving growth in the business banking (B2B) sector. Leads integrated marketing campaigns that generates qualified leads, increases market share, and delivers measurable revenue growth. Leverages data analytics and marketing performance metrics to optimize campaigns, ensuring a clear connection between marketing efforts and business outcomes. Oversees brand management, ensuring consistent and compelling messaging across all platforms and customer touchpoints. Collaborates closely with the commercial banking, sales, and product teams to create targeted marketing initiatives that support B2B customer acquisition and retention. Monitors market trends, competitor strategies, and customer insights to identify growth opportunities, particularly in the small-to-mid-sized business sector. Accomplishes department objectives by supervising teams and organizing and monitoring work processes. Manages and optimizes the marketing budget with a focus on maximizing ROI and ensuring efficient resource allocation. Oversees the use of digital marketing, CRM tools, and marketing automation systems to drive efficiency and scale marketing efforts. Provides regular reports on marketing KPIs, ROI, and growth metrics to the CBO and/or senior leadership team. Develops, implements, and maintains any related Bank policies, procedures, and processes to ensure compliance with the Bank's Marketing Plan and Program requirements. Assumes responsibility for special projects; gathers data and prepares reports for Senior Management, audits, and other personnel. Minimum Education Qualifications Bachelor's degree in Marketing, Business Administration or related field.