About the Opportunity The Mackinac Island Tourism Bureau (MITB) is seeking a Director of Destination Marketing to lead the digital voice of one of the country's most iconic destinations. Truly a destination that doesn't need an introduction as the recipient of USA Today's #1 Best Summer Travel Destination in the U.S., #1 Best Fall Destination in the U.S. and with more than 1 million annual visitors, Mackinac Island has widely been recognized as a top destination in the country. The work you do here will be seen by millions of people planning their next getaway, learning the Island's story, and falling in love with a place unlike anywhere else in the world. This is a rare opportunity to help shape how more than a million annual visitors experience Mackinac Island, its streets and shoreline, its traditions and seasons, and the close-knit community that brings it all to life. The Role As Director of Destination Marketing, you will lead MITB's digital and communications strategy across paid, earned, and owned channels. You'll help set the direction for how Mackinac Island, and its history, natural beauty, culture, events, hospitality and personality are presented online and in the media; you'll build the content that fuels this messaging with the help of experienced Public Relations and Digital Advertising partner firms. Core Responsibilities

Digital Display Advertising:

Plan, execute, and optimize digital display campaigns that drive visitation and brand awareness across key feeder markets.

Social Media Strategy:

Own the bureau's social media presence across multiple platforms, growing engagement and translating the Island's character into compelling digital storytelling.

Media Relations and PR:

Serve as a primary media contact, cultivating relationships with travel writers, journalists, and outlets to secure coverage, direct hosted visits with community partners and manage the MITB's public narrative.

Content Creation:

Develop original photography, video, written, and multimedia content that captures the Island's history, culture, and seasonal experiences for use across all channels.

• Turn Recognition into

Results:

Leverage Mackinac Island's extraordinary national recognition to create campaigns that convert awareness into visitation.

Other Duties:

MITB is a small staff with a big job. Our small team is highly collaborative, and everyone works together to promote one of the most recognizable destinations in the country; including "all hands-on deck" during annual events that make our Island famous, such as our beloved Lilac Festival and the Fall Fudge Festival. If you want to see your ideas go from concept to execution, and know that your work is helping bring visitors from around the world to Mackinac Island, you'll have an enormous opportunity to make an impact in this role. Desired Qualifications

• Proven experience in digital marketing, with 3-5 years of hands-on expertise in display advertising, social media management, and content creation.
• A track record in media relations or public relations, with 3-5 years experience building relationships with press and securing earned coverage. Strong preference for candidates whohave experience in the travel or tourism industry.
• Strong storytelling instincts - the ability to translate a place, a brand, or an experience into content that resonates.
• Director-level leadership experience, with the judgment to set strategy and the hands-on skill to execute it.
• Comfortable working in a seasonal, destination-driven environment where the pace and focus shift with the calendar.
• Preferred bachelor's degree in marketing, communications or another related field.
• Physical demands requirements: This is an active, highly mobile position in a unique Island environment.

Work outdoors for extended periods and in a variety of seasonal weather conditions, including rain, wind, cold temperatures, heat and humidity. The nature of this position requires someone who is physically active, adaptable and comfortable with the realities of Island life and the ability and willingness to regularly ride a bicycle or walk as a primary means of transportation to and from work, meetings, events and other locations throughout the Island. The Details

Position Type:

Full-time, year-round, director-level

Location:

Mackinac Island, Michigan (primarily on island mid-April through the end of October) This isn't a traditional 9-to-5 marketing role, and that is part of what makes it special. During peak season, the island is your workplace, your community and your inspiration. You'll experience firsthand what our visitors come here to discover every day. Remote work is available during winter months based on organization needs.

Island Life:

Peak season brings crowds, long days, changing weather, limited transportation options and the unique demands of living in a destination community. We are looking for someone who embraces that lifestyle and understands that being present and engaged in the Island community is an important part of that role.

Compensation:

Commensurate with experience; discussed during screening process if selected as a potential candidate You Will Thrive In this Role If…

• You ask good questions, make decisions, build relationships and get things moving.
• You are highly self-directed. You don't wait to be told what needs to happen. You identify opportunities, develop a plan, make decisions and move the work forward.
• You are just as comfortable talking strategy with the MITB Executive Director and Board Members as you are talking to a news reporter or capturing content for our social media platforms or jumping in to help with an event on the Island.
• You have enough confidence to lead, enough humility to listen and enough initiative to figure things out when the answer isn't always obvious.
• You understand that great destination marketing isn't just about selling a place. It is about understanding why people fall in love with it and finding new ways to make them want to experience it for themselves and share it with others. Benefits
• Comprehensive health benefits including dental and vision
• 401(k) with employer participation after one year of employment
• Local housing with a portion of costs subsidized by employer
• Comprehensive vacation and leave policies
• Remote work opportunities available during the off-season
• Support for professional development Why Mackinac Island Mackinac Island is a place without cars, without shortcuts, and without equal.

A national historic landmark where horse-drawn carriages, world-class fudge, and Victorian charm meet a devoted, growing audience of travelers looking for something real. Ranked the best summer and fall destination in the country, the Island's story is one of the easiest in America to fall in love with. This role is your chance to help tell it. To apply, please email hr@mackinacisland.org your application, resume, cover letter and examples of your work (content creation, digital marketing, etc.)

Benefits:

401(k) Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person