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PG
Publicis Groupe Holdings B.V
Group Strategy Director
Career Insights for Director of Marketing
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Based on Arkansas data
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What they do
A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$171,628 / year median in Arkansas
+8% projected growth
Job Description
Company description We're a team of makers and dreamers, turning strategic ideas into flawless retail executions. We collaborate closely with our clients to elevate the expected and embrace the new, the next, and the complex. Nothing is impossible— If you can shop it, we can do it. Overview A Group Strategy Director serves as a part of the agency Extended Leadership Team, responsible for overseeing multiple accounts as well as contributing strategic vision and thought leadership that drives growth for their accounts. They are accountable for the continuously raising the bar on the quality of our strategic deliverables. This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations. Responsibilities
- Influential Agency-wide strategic leadership, delivering valuable thought leadership to multiple clients and internal teams
- Drives best in class insight, data-informed strategy, and innovative thinking
- Acts as a catalyst to spark curiosity and innovation within the Strategy team and across all lines of business in the client portfolio
- Builds client relationships, identifying new ways to broaden offering, and grow existing relationships and revenue
- Participates in new business pitches
- Works collaboratively with senior management, agency partners and peers to successfully contribute to the success of the agency Qualifications
- Bachelor's degree or equivalent experience is required.
- 10 plus years work experience as a leader in marketing, advertising, promotions, media, or digital, CPG and/or retail experience required.
- Knowledge of secondary research data sources; ability to navigate and extract baseline insights
- Creates aesthetically-pleasing, impactful presentations
- Experienced brainstorm and/or workshop facilitator
- Quickly able to master the agency's processes and products
- Demonstrated excellence in strategically planning campaigns to align with clients' strategic goals and key performance indicators (KPIs)
- Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
- Excellent written and verbal communication, presentation, organizational, interpersonal, and analytical skills
- Strong leadership skills to motivate and guide the team towards achieving results.