Serve as the single accountable owner for digital analytics across marketing and media integrations
Act as the primary liaison to Marketing, Media, and Growth teams, ensuring campaign strategies are translated into clear, scalable measurement and instrumentation plans
Define and evolve data capture requirements to support paid media, lifecycle marketing, attribution, and personalization use cases
Partner with implementation teams (internal + external) to translate business needs into technical execution, ensuring accuracy and consistency
Own decision-making related to production health, release risk, and issue resolution, including overseeing urgent fixes or rollbacks as needed
Lead and oversee execution through a global delivery model (including BLR team), ensuring quality, prioritization, and accountability across all workstreams Adobe Experience Cloud Leadership
Own and evolve marketing analytics strategy and implementation across: o Adobe Web SDK and App SDK o Adobe Tags (Adobe Launch) and Adobe Data Collection o Adobe Analytics, Adobe Experience Platform (AEP), and Customer Journey Analytics (CJA) o Adobe Edge Network and Real-Time CDP event forwarding
Maintain deep expertise in libraries, dependencies, publishing cadences, and version control, with a clear understanding of downstream impacts Instrumentation, Integration, and Debugging
Lead front-end pixel implementations with strong JavaScript expertise
Partner with engineering teams on back-end Conversion API (CAPI) integrations
Ensure accurate, scalable instrumentation through strong command of data layers and XDM schemas
Validate, triage, and debug analytics implementations across web and mobile apps
Diagnose and resolve discrepancies across platforms, vendors, and datasets Analytics Operations and Governance
Establish and enforce operational standards, including: o Tagging documentation o Data QA and validation frameworks o Release management and version control practices
Lead initiatives such as tagging audits, dashboard migrations, and analytics tool rollouts
Own intake and triage processes for analytics requests, ensuring visibility, prioritization, and alignment to business goals Strategy, Insights, and Stakeholder Partnership
Serve as the voice of analytics to marketing and media stakeholders, shaping measurement strategy and enabling campaign optimization
Translate complex analytics concepts into clear business implications to influence decision-making
Partner with Marketing, eCommerce, and CX teams to ensure data capture aligns to critical business objectives and KPIs
Drive alignment between business strategy, measurement frameworks, and technical execution
Represent analytics in leadership forums as the owner of marketing data strategy and performance integrity
Maintain strong vendor relationships and guide external integration partners People Leadership and Development
Directly manage and coach analysts, fostering growth in analytical thinking and business context
Conduct performance reviews, career development planning, and continuous upskilling
Encourage root-cause analysis and elevate work beyond reporting into insight generation
Establish structured approaches for delivering clear, compelling data narratives
Lead a distributed team model (including BLR resources), driving accountability and consistent ways of working across geographies Click here for benefit details related to this position.

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