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Sistar Mortgage
Marketing Director
Career Insights for Director of Marketing
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Based on Michigan data
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What they do
A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$153,174 / year median in Michigan
+4% projected growth
Job Description
Position Summary The Director of Marketing for Sistar Mortgage will lead company's market and brand strategy, lead generation, and multi-channel advertising campaigns to attract homebuyers and support loan officers. The individual will develop and execute innovative marketing initiatives that position Sistar Mortgage as a trusted leader in the mortgage and home financing industry They will oversee digital content, market research, and regulatory compliance to grow the lending business. Key Responsibilities Strategic Leadership Develop and execute a comprehensive marketing strategy aligned with Sistar Mortgage's business objectives and growth goals. Build and strengthen the Sistar Mortgage brand across all markets and customer segments. Identify emerging market opportunities, industry trends, and competitive positioning strategies. Serve as a member of the executive leadership team, contributing to company-wide strategic planning. Brand Development & Recognition Establish and maintain a consistent brand identity across all marketing channels. Increase brand awareness through innovative campaigns, public relations, community involvement, and industry events. Develop thought leadership initiatives that position Sistar Mortgage as a trusted mortgage expert. Manage brand reputation and customer perception. Lead Generation & Business Growth Design and implement marketing programs that generate qualified leads for loan officers and branch teams. Develop customer acquisition and retention strategies to maximize growth. Optimize marketing funnels to improve conversion rates and customer experience. Support market expansion initiatives through targeted campaigns and strategic partnerships. Digital Marketing & Customer Engagement Lead all digital marketing efforts, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. Improve website performance, lead conversion, and online customer engagement. Leverage marketing automation and CRM systems to nurture prospects and increase loan volume. Monitor key performance metrics and optimize marketing performance based on data insights. Public Relations & Partnerships Build relationships with media outlets, real estate professionals, builders, financial advisors, and community organizations. Represent Sistar Mortgage at industry conferences, networking events, and community initiatives. Develop strategic partnerships that support business development and brand visibility. Team Leadership Recruit, develop, and mentor a high-performing marketing team. Foster a culture of innovation, collaboration, and accountability. Manage marketing budgets and allocate resources effectively to maximize ROI. Qualifications Required Bachelor's degree in Marketing, Communications, Business Administration, or related field. 10+ years of progressive marketing leadership experience. 5+ years in a senior executive marketing role. Proven success in building brand recognition and driving revenue growth. Strong experience in digital marketing, lead generation, and customer acquisition strategies. Exceptional leadership, communication, and strategic planning skills. Preferred Mortgage, banking, financial services, or real estate industry experience. Master's degree (MBA preferred). Experience scaling a growing company or leading transformational growth initiatives. Sistar Mortgage is an Equal Opportunity Employer committed to creating an inclusive environment and empowering families to achieve homeownership through exceptional mortgage solutions.