Marketing Director Part time University Chiropractic and Wellness Palo Alto, CA Job Details Part-time From $50 an hour 2 hours ago Benefits Flexible schedule Qualifications Revenue growth Social media advertising campaigns Website activity analysis Performance dashboards Writing skills SEM campaigns Lead Conversion Canva Bachelor's degree Image content creation Data analytics Pay-per-click (PPC) advertising Facebook Marketing analytics Channel management Instagram Paid search marketing Paid search advertising campaigns Full Job Description

ABOUT UNIVERSITY CHIROPRACTIC

University Chiropractic is a chiropractic wellness center in Palo Alto, California, helping patients move better, feel better, and stay well through chiropractic care. We are growing and looking for a part-time Marketing Director to lead how we attract, welcome, and keep patients.

POSITION SUMMARY

The Marketing Director owns one core result: delivering at least 60 new patients through our doors every month, plus strong retention and a trusted local brand. Working about 5 hours per week, you will plan and run campaigns across digital, community, and in-office channels, manage a modest budget and outside vendors, and report monthly on what's working. This is a focused strategy and oversight role: you direct the work, and vendors and staff carry out most of the day-to-day tasks.

PERFORMANCE EXPECTATIONS

Success is measured by new patients who attend a first visit, not by clicks or form fills.

• Months 1-3: Tracking in place; new-patient volume climbing toward 60 per month
• Month 4 onward: 60+ new patients attending a first visit each month

•

Ongoing:

Cost per new patient at or below $150, with the source tracked for every new patient Candidates must show a track record of hitting comparable targets and will be held to this goal through quarterly reviews.

STARTING MARKETING PLAN AND BUDGET

The practice will fund about $4,100 per month in marketing spend, aimed at roughly 100 leads and 60 new patients per month at full ramp. The Marketing Director will own and refine this plan.

• Google Local Services Ads:

  $1,200/month
• about 30 leads, 20 new patients
• Google Search Ads (condition-specific campaigns): $1,500/month
• about 20 leads, 13 new patients
• Facebook/Instagram ads: $800/month
• about 22 leads, 10 new patients
• Google Business Profile, local SEO, reviews: $200/month
• about 12 leads, 8 new patients
• Patient referral program: $150/month
• about 8 leads, 6 new patients
• Workshops, events, and local partners: $250/month
• about 6 leads, 4 new patients Paid ads should produce results within weeks; SEO, reviews, and referrals build over 3-6 months, so expect 35-45 new patients per month early on and 60 by about month 4.

The plan assumes the front desk returns every lead within minutes.

KEY RESPONSIBILITIES

Strategy and planning

• Build and maintain an annual marketing plan and calendar tied to new-patient and revenue goals.
• Set and manage the marketing budget; allocate spend across channels based on results.
• Define the practice's brand voice, messaging, and patient personas. Digital marketing
• Oversee the website: content updates, local SEO, landing pages, and online booking flow.
• Manage the Google Business Profile and online reviews, including a system for requesting and responding to reviews.
• Plan and run paid campaigns (Google Ads, Meta) directly or through an agency.
• Lead social media strategy and content: educational posts, patient stories (with written consent), and team highlights.
• Run email and SMS campaigns for new-patient nurture, reactivation, and wellness education. Community and referral growth
• Plan community events, workshops, health fairs, and spinal screenings.
• Build partnerships with gyms, yoga studios, sports teams, employers, and local businesses.
• Develop referral programs with patients and with physicians, physical therapists, massage therapists, and other providers. Patient experience and retention
• Partner with front-desk staff on scripts, new-patient welcome materials, and follow-up that improve conversion and visit adherence.
• Create in-office marketing: signage, brochures, and promotions for wellness plans and add-on services. Measurement and reporting
• Track key metrics: new patients by source, cost per new patient, call and form conversion, reviews, and patient retention.
• Deliver a monthly results report and recommendations to the practice owner. Compliance
• Ensure all marketing follows HIPAA, state chiropractic board advertising rules, and FTC guidelines on testimonials and health claims.

REQUIRED QUALIFICATIONS

• 3+ years of marketing experience, including at least 1 year leading strategy or managing campaigns end to end.
• Documented results generating 50+ new patients or clients per month for a local healthcare, wellness, or service business, with references or reports to back it up.
• Hands-on skill with local SEO, Google Business Profile, paid social and search, and email marketing.
• Comfort with analytics (Google Analytics, ad dashboards) and turning data into clear decisions.
• Strong writing and visual judgment; able to produce or direct content with tools like Canva.
• Organized and self-directed; able to manage priorities and vendors with limited supervision.
• Bachelor's degree in marketing, communications, or related field, or equivalent experience.

PREFERRED QUALIFICATIONS

• Experience marketing a chiropractic, physical therapy, medical, or wellness practice.
• Working knowledge of HIPAA and healthcare advertising rules.
• Familiarity with practice management or patient communication software (e.g., Platinum Systems, Jane, Weave).
• Basic photo and short-form video skills for social content.
• Existing network in the local business and health community.

SCHEDULE, REPORTING, AND COMPENSATION

• Hours:

  About 5-10 hours per week; flexible, with some evenings or weekends for events

• Location:

  Hybrid
• 1-2 days per week on site in Palo Alto, remainder remote
• Reports to: Practice Owner / Lead Chiropractor
• Works with: Front desk team, associate doctors, outside agencies and freelancers

• Pay:

  $50
• 75 per hour to start (about $1,100
• 1,600 per month at 5 hours per week), based on experience, with rate increases as new-patient targets are met; ad spend budgeted separately

• Bonuses:

  $250/month at 50+ new patients, $500/month at 60+, $750/month at 70+; plus a $1,000 quarterly bonus when all three months hit 60+ at or below $150 per new patient

• Perks:

  Complimentary chiropractic care; flexible schedule

•

Type:

Part-time employee

HOW TO APPLY

Send your resume, a short cover note, and 2-3 examples of campaigns you led (with results) to Patricia Kiser at with the subject line "Marketing Director

• [Your Name].

" Finalists will be asked to share a 90-day marketing plan outline for the practice. University Chiropractic is an equal opportunity employer.

Pay:

From $50.00 per hour Expected hours: 5.0

• 10.

0 per week

Benefits:

Flexible schedule

Work Location:

In person