The Marketing & Content Manager is responsible for the day-to-day execution of our marketing and content calendar across our brands. This role takes marketing priorities from concept through completion. Planning content, coordinating with team members, capturing and creating assets, editing, scheduling, publishing, and ensuring deliverables are completed on time. We are looking for someone who is creative, highly organized, proactive, and comfortable managing multiple projects at once. This person should be able to balance strong visual storytelling with the organization and accountability required to keep campaigns and ongoing marketing initiatives moving forward. Key Responsibilities Own and maintain the marketing and content calendar across company brands. Translate marketing priorities and campaigns into clear content plans and deliverables. Plan, capture, edit, and publish photo, video, graphic, and short-form social content. Schedule regular on-site content creation in Calistoga and Yountville. Coordinate with trainers, instructors, leadership, and other team members to capture necessary content. Manage projects from assignment through final publication, including deadlines, approvals, revisions, and scheduling. Ensure agreed-upon marketing deliverables are completed by deadline. Communicate proactively when a project is at risk of being delayed and identify what is needed to keep it moving. Create and distribute company newsletters and other marketing communications. Support marketing campaigns for memberships, personal training, classes, events, wellness services, partnerships, promotions, and company initiatives. Maintain organized photo, video, and creative asset libraries. Coordinate content needs for special events, partnerships, photo shoots, launches, and campaigns. Schedule and publish content across relevant digital platforms. Monitor social and digital performance and provide regular reporting on key marketing metrics. Identify opportunities to improve engagement, reach, and content performance. Maintain consistency in brand voice, messaging, imagery, and presentation across platforms. Attend a weekly executive meeting to review priorities, deadlines, upcoming campaigns, and outstanding projects. Collaborate with outside photographers, videographers, designers, or other contractors when larger projects require additional creative support. Project & Deadline Management Strong project management is an essential part of this position. The Marketing & Content Manager will be expected to: Maintain clear visibility into all active marketing projects. Establish and track deadlines for assigned deliverables. Keep projects moving through creation, review, approval, scheduling, and completion. Follow up proactively when information, assets, or approvals are needed. Communicate potential delays before deadlines are missed. Prioritize time-sensitive campaigns and business needs appropriately. Consistently complete agreed-upon deliverables on schedule.
Ideal Candidate The ideal candidate:
Has experience in marketing, social media, content creation, or digital communications. Is highly organized and dependable. Has strong project and time-management skills. Can manage multiple brands, projects, and deadlines simultaneously. Is comfortable independently managing day-to-day responsibilities. Has strong written and verbal communication skills. Understands social media platforms and current digital content practices. Can capture and edit high-quality photo and video content. Has experience with social scheduling, basic graphic design, and content creation tools. Takes initiative rather than waiting for continual direction or follow-up. Is comfortable receiving feedback and making revisions efficiently. Understands the importance of both creativity and business objectives. Success in This Role Success will be measured not only by the quality of the content produced, but also by the consistency and reliability of execution.
Key measures include:
Marketing projects and campaigns completed on schedule. Consistent execution of the approved content calendar. Timely communication and follow-through. Strong organization and visibility of active projects. Consistent brand presentation. Reliable content production across locations and brands. Improved engagement and performance of digital marketing efforts. Reduced need for leadership to follow up on outstanding deliverables. How to Apply To be considered for this position, applicants must submit a resume that includes a portfolio link or provide a direct link to a portfolio showcasing relevant work. Applications submitted without a portfolio will not be considered. Reporting The Marketing & Content Manager reports to the Chief Marketing Officer and works collaboratively with company leadership, trainers, instructors, operations teams, partners, and outside creative contractors.
Hours:
25-30 hours per week
Location:
Hybrid role. Some work may be completed remotely; however, the position requires a minimum of one on-site day per week in Calistoga and one on-site day per week in Yountville , with additional on-site presence as needed for events, campaigns, photo/video shoots, and Donavan's Wellness Solutions content.
Compensation:
Starting at $35/hour, depending on experience.
Pay:
From $35.00 per hour Expected hours: 25.0 - 30.0 per week Ability to