Position:

Marketing Manager Company:

Walnut River Brewing Co.,

LLC Location:

El Dorado, KS / Hybrid on-line & in-person

Job Type:

Full-Time Job Summary Walnut River Brewing is seeking a creative and data-driven Marketing Director to lead our brand strategy and drive growth across two critical channels: our local taproom and our wholesale distribution network. In this role, you will be the ultimate brand champion, managing everything from digital advertising and social media communities to the physical menus, signage, and merchandise that our customers and distributor partners interact with every day.

Key Responsibilities Digital & Performance Marketing Social Media Management:

Create, schedule, and analyze engaging content across Instagram, Facebook, TikTok, and Untappd to build community and drive taproom traffic.

Paid Advertising:

Design, deploy, and optimize Google AdWords and paid social campaigns to capture local search traffic and promote flagship beer releases.

Email & Web:

Manage the brewery website, update taproom menus online, and execute monthly email newsletters for our mug club and general fans.

Creative & Graphic Design Visual Asset Creation:

Design eye-catching digital graphics, event flyers, taproom menus, and social media templates that align with our brand identity.

Merchandise Design:

Collaborate on the creative direction for brewery merchandise, glassware, and apparel.

Vendor Coordination:

Manage relationships with local printers and packaging suppliers to ensure high-quality production of physical goods. Taproom & Event Marketing Point of Sale (POS)

Materials:

Develop and maintain all in-house marketing collateral, including table tents, chalkboards, cooler signage, and menu boards.

Event Promotion:

Plan, market, and assist in executing taproom events, trivia nights, and special beer release parties.

Distributor & Wholesale Support Sales Collateral:

Equip our sales team and distributor partners with up-to-date sell sheets, brand calendars, and promotional assets.

Retail Visibility:

Design and distribute point-of-sale materials for retail accounts, including tap handles, case stack wrappers, neon signs, and posters to boost shelf velocity.

Market Activation:

Coordinate with distributor marketing teams to align regional campaigns and support off-site festivals or tap takeovers.

Annual Magazine:

Design and print an annual magazine showcasing all products made by Walnut River Brewing. This will include descriptions, photography, layout, etc.

Qualifications & Prerequisites Experience:

2+ years of marketing experience, ideally within the craft beer, beverage, or hospitality industries.

Technical Skills:

Proficiency with Google AdWords, Meta Business Suite, Google Analytics, WordPress and Clover.

Creative Tools:

High proficiency in graphic design software such as Adobe Creative Cloud (Illustrator, Photoshop) or Canva.

Industry Knowledge:

A deep passion for craft beer and a solid understanding of the three-tier distribution system.

Soft Skills:

Excellent storytelling ability, strong project management skills, and a collaborative mindset to work alongside brewers, sales team, and taproom staff. Other duties as assigned. Must Be able to lift 25 lbs.

Pay:

From $36,000.00 per year

Benefits:

Employee discount Flexible schedule Paid time off

Work Location:

Hybrid remote in El Dorado, KS 67042