Brand Marketing Manager | Sensi THC Beverages About Sensi Sensi is a locally grown La Crosse THC beverage company making cannabis more social, approachable, and enjoyable. Our fast-acting beverages range from light, refreshing seltzers and zero-sugar options to nostalgic sodas, lemonades, and a flavorless THC spirit made for creating custom-dosed mocktails. We are looking for a creative, highly organized Brand Marketing Manager who can bring ideas to life across content, email, retail, events, packaging, and digital marketing. This is a hands-on role for someone who enjoys both developing the strategy and executing the details. Position Overview The Brand Marketing Manager will lead Sensi's day-to-day marketing efforts while helping shape the brand's long-term growth. This person will manage campaigns from concept through launch, create compelling content, support retail partners, execute memorable events, and ensure Sensi maintains a consistent voice and visual identity across every customer touchpoint. The right candidate is a strong writer, thoughtful marketer, capable creative, and confident project manager. They should be comfortable balancing several priorities, working independently, collaborating with internal and external partners, and representing Sensi publicly. Required Qualifications Three or more years of experience in marketing. Strong writing, editing, project-management, and organizational skills.

TEAM PLAYER.

Demonstrated experience managing multiple campaigns and deadlines simultaneously. Experience creating content for email, social media, websites, and print. Working knowledge of graphic-design tools and basic photo or video editing. Comfortable representing the brand publicly and working occasional evenings and weekends. Valid driver's license and reliable transportation for local and regional events. Portfolio or work samples demonstrating relevant creative and marketing experience.

JOB DESCRIPTION

Content Strategy & Execution:

Plan and execute marketing campaigns that support new product launches, seasonal initiatives, events and ongoing brand awareness across all channels. Manage calendars, deadlines, and deliverables, keeping projects moving from concept through launch. Create marketing collateral for both digital and print needs. Build and manage a detailed content calendar that aligns with marketing goals and brand storytelling. Work cross-functionally to ensure messaging stays consistent across all touchpoints. Track campaign performance and use insights to optimize future marketing efforts. Email Marketing Build, schedule, and deploy compelling weekly email campaigns designed to strengthen customer relationships, support product launches, and drive measurable sales. Monitor deliverability, open rates, click-through rates, conversions, and revenue performance to continuously improve email strategy. Maintain and optimize automated email flows, audience segments, and campaign testing.

Blog Content Creation:

Research, write, optimize, and publish approximately four original blog posts per month that support SEO, brand education, product launches, and campaign objectives.

Social Media Management:

Oversee content planning, creation, and posting for Instagram and Facebook. Coverting emails and blogs to social stories weekly. Engage with our online community. Maintain a consistent brand voice, look, and feel across all platforms.

Content Creation & Photography:

Shoot and edit product and lifestyle photography for use across all marketing channels or outsource appropriately when needed. Plan and create visual assets for campaigns, social posts, eCommerce, email, and advertising.

Graphic Design & Packaging:

Create graphic assets for email, social media, website, printed marketing materials, event marketing materials as well as education and sales driving assets. Concept and design packaging that aligns with our brand identity and customer experience goals keeping our brand cohesive. Lead branded merchandise from initial idea to finished product, including creative direction, vendor sourcing, price comparisons, and production coordination. Outsource with local partners when needed.

Website Management:

Update and maintain our website as needed, including uploading new products, refreshing content, updating SEO, and ensuring visual consistency. Collaborate with development teams or external partners when more technical updates are required. Troubleshoot minor issues and regularly audit the site to ensure it stays fresh, functional, and on-brand. Events and Retail Activation Build relationships with retail partners and identify opportunities to improve product education, visibility, merchandising, and sell-through. Plan and execute tastings, pop-ups, retailer activations, product launches, and community events. Develop promotional plans for each activation, including email, social media, partner cross-promotion, press outreach, signage, menus, and supporting collateral. Ensure all event activities and marketing materials comply with applicable cannabis regulations and responsible-marketing standards. Coordinate transportation, setup, breakdown, and inventory of samples, merchandise, displays, signage, and event supplies. Recruit, schedule, train, and support event staff and brand ambassadors. Track attendance, engagement, leads, product movement, costs, and event ROI to inform future strategy.

Partnerships:

Identify and secure partnerships with event organizers, press, sponsors, venues, and complementary brands that can expand reach and visibility. Act as a public-facing brand representative at events, building strong relationships with media outlets, consumers, retail partners, community members and distribution channels to maintain and grow brand loyalty. Manage influencer outreach and collaborations, ensuring all partnerships reflect our brand values and style.

Pay:

$60,000.00 - $70,000.00 per year

Benefits:

Flexible schedule

Work Location:

Hybrid remote in La Crosse, WI 54603