Job Summary We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and elevate our brand presence across digital platforms. In this role, you will develop and execute comprehensive marketing strategies, oversee digital campaigns, and analyze performance metrics to optimize outreach efforts. Your innovative approach will help us connect with our target audience, increase engagement, and drive business growth through impactful marketing solutions. This paid position offers an exciting opportunity to shape our brand narrative while working with a talented team dedicated to excellence. Responsibilities Develop and implement integrated marketing strategies that align with company goals, focusing on digital channels such as social media, email, SEM (Search Engine Marketing), and paid advertising campaigns Manage and optimize paid advertising campaigns across platforms including Google Ads, Facebook Advertising, and other social media advertising channels to maximize ROI Utilize SEO tools and techniques to improve website visibility, conduct keyword research, and enhance organic search rankings through content creation and technical SEO practices Oversee website management using content management systems like WordPress, ensuring content is current, engaging, and optimized for search engines Design compelling visual assets using Adobe Creative Suite tools such as Photoshop and other graphic design software to support marketing campaigns Analyze web analytics reporting with tools like Google Analytics and Google Tag Manager to monitor campaign performance, generate insights, and refine strategies for better results Coordinate content creation efforts including copywriting for blogs, landing pages, email marketing campaigns, and social media posts to attract and engage audiences effectively Requirements Proven experience in digital marketing with a strong understanding of SEO, SEM, paid advertising campaign management, social media marketing, and marketing automation tools Technical proficiency in website management platforms such as WordPress; familiarity with HTML, CSS, and web analytics reporting is essential Skilled in using SEO tools, Google Ads (formerly Google AdWords), Facebook Advertising Manager, Google Analytics, Google Tag Manager, and other analytics platforms Demonstrated ability to manage multiple digital marketing campaigns simultaneously while maintaining attention to detail Strong copywriting skills combined with creative graphic design abilities using Adobe Photoshop or Adobe Creative Suite products Knowledge of e-commerce platforms and experience in performance marketing strategies to optimize conversion rates Excellent communication skills with the ability to collaborate across teams and present data-driven insights effectively Join us as a Marketing Manager where your expertise will shape innovative campaigns that captivate audiences and propel our brand forward. We value energetic professionals who thrive in fast-paced environments and are passionate about leveraging the latest digital marketing technologies to achieve outstanding results.

Pay:

$61,907.30 - $74,555.02 per year

Benefits:

Flexible schedule

Work Location:

Hybrid remote in Bloomington, IL 61704