Marketing Manager

•Part Time Carolina Coastline Realty Wilmington, NC Job Details Part-time $16

•$18 an hour 5 hours ago Qualifications Social media advertising campaigns Interpersonal skills SEM campaigns Canva Attention to detail Customer website behavior analysis Content marketing SEO projects Pay-per-click (PPC) advertising Facebook Marketing analytics Social media brand management Marketing operations Instagram Data analytics technologies Digital design Paid search advertising campaigns

Full Job Description Job Description:

Marketing Manager

•

Vacation Rental & Property Management Position Title:

Marketing Intern Department:

Marketing & Operations Reports To:

Founder /

Broker-In-Charge Employment Type:

Part-Time /

Internship Work Location:

Work From Home / Remote (Must reside in the greater Wilmington, NC area) Company Overview We are a growing, boutique vacation rental property management company based in the coastal North Carolina region. As a lean startup, we move fast and offer hands-on, end-to-end experience across digital marketing, guest relations, social media, and brand strategy. Position Overview We are looking for an energetic, creative, and detail-oriented Marketing Intern to help elevate our brand, engage guests, and support our business growth. This role offers the flexibility of working from home , but candidates must reside in the greater Wilmington, NC area for periodic in-person team check-ins, local destination research, and property site visits. Working directly with company leadership, you will gain real-world experience managing social media accounts, writing local digital guides, optimizing property listings across OTAs, managing guest review workflows, and executing digital marketing strategy. Key Responsibilities 1.

Social Media Management & Content Creation Channel Management:

Build out, brand, and cross-link official Facebook and Instagram channels with our direct booking website.

Weekly Content Schedule:

Plan, create, and schedule engaging weekly social posts highlighting:

New Properties:

Spotlighting new homes and vacation rentals joining our portfolio.

Booking Promotions:

Promoting seasonal discounts, gap nights, and special offers.

Company Milestones:

Sharing team achievements, growth updates, and community news.

Ad Support:

Help set up and monitor targeted social media ad campaigns (Meta Ads) aimed at recruiting new property owners and driving local business development. 2.

Guest Reviews & Reputation Management Review Moderation:

Draft and post professional responses to guest reviews across Vrbo, Airbnb, and Google Business Profile.

Website Integration:

Assist with implementing and testing an automated guest review module on our direct booking site to showcase guest feedback. 3.

Website Content & Local SEO Local Guidebook Creation:

Research, curate, and write a comprehensive Wrightsville Beach Guest Guide to provide top recommendations for dining, activities, and local attractions.

On-Page SEO Setup:

Configure and update website meta tags, page titles, and site description tags to drive organic search visibility.

Web Evaluations:

Participate in regular check-ins with our web design partner to review site performance and track the implementation of recommendations. 4. Digital Marketing & Analytics

PPC & SEO

Execution:

Support Pay-Per-Click (PPC) ad campaigns and Search Engine Optimization (SEO) initiatives.

Performance Reporting:

Monitor traffic trends, user behavior, and booking pathways using Google Analytics , sharing key insights with leadership. 5.

Listing Optimization & Guest Experience Projects Listing Testing:

Help test and optimize property titles, descriptions, and photo sequencing across Airbnb and Vrbo to maximize booking conversions.

Business Messaging Tools:

Assist in setting up and configuring a dedicated business phone line for guest texting and automated SMS.

Guest Marketing Deliverables:

Research, design, and plan custom 2027 Guest Welcome Gifts to enhance the arrival experience. Create branded QR code magnets linked directly to the digital Guest Guide for placement inside our properties.

Qualifications & Requirements Location Requirement:

Must currently reside in or near the Wilmington, NC area (Wrightsville Beach, Carolina Beach, Leland, etc.) for local market familiarity and occasional in-person syncs.

Technical & Equipment Requirements:

Personal Computer:

Must have a reliable laptop or desktop computer capable of running modern web browsers, design software (e.g., Canva), and analytics tools smoothly.

High-Speed Internet:

Must have reliable, high-speed internet access suitable for remote work, video conferencing, and online campaign management.

Education:

Currently pursuing or a recent graduate of a degree in Marketing, Communications, Business, Hospitality, or a related field.

Required Digital Skills:

Basic understanding and hands-on experience (through coursework, previous internships, or personal projects) in:

Google Analytics:

Navigating reports to check traffic, acquisition channels, and user activity.

SEO Fundamentals:

Understanding keywords, page titles, and meta tag structure.

Meta Ads Manager:

Basic familiarity with Facebook/Instagram ad creation, targeting, and boosting.

Social Media & Design:

Familiarity with managing Facebook/Instagram business accounts and utilizing design tools like Canva or CapCut.

Writing & Communication:

Strong written communication skills with acute attention to detail.

Self-Starter:

Highly organized, comfortable working remotely, and eager to take ownership of projects in a fast-paced startup environment.

Pay:

$16.00

•$18.00 per hour Expected hours: 12.0

•20.0 per week

Work Location:

Hybrid remote in Wilmington, NC 28405