Marketing, Events & Social Media Lead Bonjour! Aurore French Bakery brings authentic French pastries, breads, and café culture to Bozeman. We opened our bakery in Four Corners in May 2023 after years of growing through farmers markets and events. We bake with French flour from Les Moulins Bourgeois and French butter from Isigny-Sainte-Mère. Now we are going bigger. We are starting to ship our Croinamons™ across the United States, and we want everyone to know the name Aurore. We are looking for the person who will make that happen.
Our Core Values:
Champion Compassion:
We actively nurture respect and attentiveness in every interaction. Meticulously crafting each loaf and pastry while caring for our team, customers, and community.
Embody Integrity:
We live with honesty and moral uprightness. Transparent in ingredients, processes, and relationships. We show respect, reliability, punctuality, and make every moment count with no downtime.
Always Excellent:
We take pride in doing things right. From our pastries to our service, we aim for the highest standards every day. No shortcuts, just care, consistency, and constant improvement. About the
Role:
This is a creative, fast-paced, hands-on role. You will be the voice of Aurore online and the person who makes things happen: social media, newsletter, events, and the Croinamon™ launch. Our style is smart, chic, French, funny, and we teach people something in every post.
Your Mission:
Grow our Instagram (@aurorefrenchbakery) from 8,000 to 20,000 followers by December 31, 2026 Grow it to 100,000 followers by December 31, 2027 Organic growth only: no fake accounts, no bought followers, no follow-for-follow Responsibilities include: Planning, filming, editing and posting Reels, posts and stories on Instagram and Facebook Replying to comments and messages, and building a real community Writing and sending our newsletter once or twice a month, and growing the list Promoting our Croinamon™ shipping nationally, and managing the online shop page Making sure Chloe, our Assistant Manager, has what she needs to ship orders every week Organizing events: baking classes, coffee classes, French holidays, anniversaries, DJ sets and fashion shows Finding the best places to advertise locally and nationally, building a budget, and presenting it to Alison, our COO Using AI tools to automate and speed up the work Following Aurore's vision, and bringing new ideas every week
Schedule:
15 hours per week to start, with room to grow Flexible hours, including some early mornings for filming at the bakery and some evenings for events Part-time, year-round (not seasonal)
What We're Looking For:
You have grown a social media account (a brand or your own) by 50,000+ followers, and you can show us the numbers You can shoot and edit short videos in different apps. You have proven experience writing quippy captions that encourage engagement You use AI tools every day You have managed an online store (Square, Shopify or similar), or are eager to learn Reliable and organized: you say what you will do, and you do it on time Curious and eager to learn (especially about French food, coffee and culture) French speaker is a plus Not a fit if you: Buy followers or use fake engagement Feel uncomfortable filming people, or being around the team in a busy bakery Need a big ad budget to get results Can't commit long-term
Pay and Benefits:
$22-$28/hr, depending on experience Paid training Employee discount Opportunities for growth as we expand
Work Location:
In person at the bakery, 141 West Baxter Lane, Unit 13, Bozeman, MT, with some remote hours.
To Apply:
Please send a link to an account you grew (with your numbers) and answer the following questions: Why do you want to work for us? What is one Reel you would make for Aurore in your first week? After reviewing our Instagram and website, what are your initial thoughts on Aurore French Bakery's brand and social media presence? What do you think we are doing well, and what opportunities do you see for improvement?
Note:
This job description is intended to provide a general overview of the position. Duties and responsibilities may be subject to change based on organizational needs and priorities.
Pay:
$22.00 - $28.00 per hour Expected hours: 15.0 - 18.0 per week