Who We Are Mountains West Ranches sells land — real land in Duchesne County, Utah — to people who want to hunt on it, camp on it, build on it, or hand it down. Our buyers are truckers, tradespeople, retirees, off-grid families, and weekend outdoor warriors. About half speak Spanish at home. They don't buy because of a clever ad. They buy because they stood on the property, saw the lake, and realized simple owner financing made it possible. We've been at this over 35 years. We own our inventory, we finance our own buyers, and we're rebuilding our marketing engine to be sharper than it's ever been. This role is the center of that rebuild. What You'll Own You report directly to ownership and work alongside our Senior Marketing Operations Manager, who runs paid social, HubSpot, and our automation stack.

Your lanes:

Google Ads — build and run paid search from the ground up. We're not capturing search intent today and it was once our #2 sales channel. Search-first, tight match types, negative-keyword discipline, landing pages that convert. This is the core of the job. Lifecycle marketing — email and SMS nurture in ActiveCampaign and HubSpot. Over half our sales come from leads a year or more old; the database is a channel and you'll run it — reactivating cold leads, keeping warm deals from backing out. Organic social — a steady, planned content cadence across our English and Spanish accounts. Radio — point of contact with stations on buys, scripts, and mentions; tune spots against tracked call volume. Direct mail — run the mailer campaigns end to end: list targeting, creative, Postalytics production, tracking. Google Ads and lifecycle are the skill sets. Radio and mail run in bursts and are mostly vendor coordination. How You'll Be Measured We don't measure clicks.

Three numbers are yours:

Cost per completed land tour from Google Ads — rising to cost per funded sale as tracking matures Sales from leads 6+ months old — the lifecycle number Tracked responses per offline campaign — QR scans and tracked calls per mail drop and radio flight Plus one number the whole marketing team shares: completed land tours per month. Who we're looking for 7-10 years of marketing experience, real estate or land marketing strongly preferred Google Ads results you can walk us through in detail — real accounts, real budgets, what you inherited, what you changed, what happened. Non-negotiable Hands-on lifecycle/CRM experience (HubSpot, ActiveCampaign, or similar) You understand our buyer without a research report — you hunt, ride, camp, build, or grew up around people who do Spanish fluency is a genuine plus and we'll pay for it This probably isn't for you if: your experience is mostly brand strategy, you've never personally run an ad account, or rural Utah land buyers sound like a demographic you'd need to study. Comp & details $75,000-$90,000 base depending on experience Annual performance bonus tied to the numbers above Small company, real ownership, direct line to the owners How to apply Apply on indeed - Plus a short note answering one question: tell us about a Google Ads account you personally ran — budget, what was broken or working when you got it, what you changed, and what happened. Specifics beat polish. No cover letter needed.

Job Type:

Full-time Pay:

$75,000.00 - $90,000.00 per year

Benefits:

Paid time off Application Question(s): Tell us about a Google Ads account you personally ran. Budget, Issues you managed, What You Improved, etc!

Experience:

Marketing:

5 years (Required) Ability to

Commute:

Heber City, UT 84032 (Required)

Work Location:

Hybrid remote in Heber City, UT 84032